Amazon’s annual “Prime Day” will take place on July 16th this year, starting at 3pm ET and running through July 17th. Amazon is teasing that this year’s event will be bigger than ever and lasting for 36hrs. Not only will this year’s event include Amazon’s website, but the new acquisition of U.S. Whole Foods Market stores will be included in the special event.

There will be can’t-miss deals on TVs, smart home devices, kitchen goods, groceries, toys, fashion, furniture, appliances and back-to-school supplies. This year, Prime Day will feature double the deals on Amazon devices, and will offer the biggest deals yet on Alexa-enabled products like Echo, Fire TV and Fire tablets.

If you aren’t a member yet, you join Prime or start a 30-day free trial to take advantage of the sale at

“Prime members will enjoy a day (and a half) of our best deals, with 36 hours to shop more than one million deals worldwide,” said Jeff Wilke, Amazon CEO Worldwide Consumer. “New this year, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet.”

Some items are making their U.S. debut on Prime Day, these include the Delta Trinsic Touch2O voice-activated faucet, the first Alexa-enabled kitchen faucet; Coleman RoadTrip LXE portable propane grill; Fingerlings Light Up Unicorn Mackenzie; and the Moto G6 64 GB an unlocked Android smartphone featuring a 5.7” Full HD+ Max Vision display with 4 GB of RAM and 64 GB of internal storage.

As we mentioned earlier, U.S. Prime members will also be able to celebrate Prime Day at their local Whole Foods Market. Prime members can save with an additional 10% off hundreds of sale items throughout Whole Foods Market stores, and discounts on select popular products. Download the Whole Foods Market app and scan the Prime Code to start saving. In addition, from July 14 through 17, Amazon Prime Rewards Visa cardmembers with an eligible Prime membership will enjoy double the rewards – 10% Back – when shopping at Whole Foods Market on up to a total of $400 in purchases.

There are also a few deals that launch today. Customers can save $100 the on Echo Show, and find Amazon’s lowest prices on products from collections available exclusively on Amazon, including up to 25% off furniture and décor from Rivet and Stone & Beam, up to 20% off AmazonBasics items, and 30% off everyday essentials from Presto!, Mama Bear and Solimo, among others.

Over on the Prime Video section, shoppers can save up to 50% on popular movies and TV shows on digital, DVD and Blu-Ray. Prime members who haven’t yet tried Amazon Music Unlimited can get four months of the premium, on-demand service with access to tens of millions of songs and hands-free listening, for just $0.99.

Members can enjoy hundreds of hours of free gameplay as Twitch Prime gives away a free PC game every day through July 18, including titles like Pillars of Eternity and Brutal Legend. Members will also receive exclusive in-game loot for Warframe and PLAYERUNKNOWN’S BATTLEGROUNDS. Prime members who haven’t yet tried Kindle Unlimited will have access to three months of unlimited reading for just $0.99. Buy your first Kindle book and get a $10 Prime Day credit valid towards eBooks, print books and Audible. Eligible Prime members can get their first three months at more than 65% off for $4.95 a month.

Starting today, customers can enter for a chance to win the Alexa Home-Smart-Home Sweepstakes by asking Alexa questions about Prime Day, watching Alexa-related videos, downloading and using the Amazon App, and more. One grand prize winner will receive an Alexa-enabled 2019 Lexus ES, a complete Alexa smart home package, and more. Get details at

You can start bookmarking the Prime Day celebration page at and shop the current deals that are going on right now.