AMC’s Movie Subscription Service Starts in June
AMC takes on MoviePass
Starting on June 26th, AMC theaters will be adding a new tier to the company’s AMC Stubs rewards program called “AMC Stubs A-List”. The new tier rewards guests with up to three movies per week, along with all the benefits of AMC Stubs Premiere, for just $19.95 (plus tax) per month. The average ticket price in America is up to $9.16 now, at those prices you are saving $16.65 a month if you see one movie a week.
Through AMC Stubs A-List, members can enjoy any available showtime, any AMC location, any format (including IMAX at AMC, Dolby Cinema at AMC, RealD 3D, Prime at AMC and BigD) as part of their monthly plan. This is slightly different than the first subscription service, MoviePass, which did not allow IMAX and 3D options. On the other hand, MoviePass offered 1 movie a day and AMC is only offering 3 a week.
You can buy your AMC Stubs A-List tickets at the list minute, or days and weeks in advance. Securing tickets is made via reservations on the AMCTheatres.com web site, or on the AMC Theatres smartphone app. So far you can’t use Fandango to get your tickets, which is a real bummer.
AMC Stubs A-List joins AMC Stubs Insider and AMC Stubs Premiere in AMC’s loyalty program offerings. In addition to seeing up to three movies per week, AMC Stubs A-List members also enjoy all the benefits of AMC Stubs Premiere, including free upgrades on popcorn and soda, free refills on large popcorn, express service at the box office and concession stand, no online ticketing fees and 100 points for every $1 spent for the AMC Stubs A-List monthly fee and food and beverage spending at AMC theatres. AMC Stubs Premiere members receive a $5 reward for every 5,000 points earned, which translates to a 10% credit toward future AMC purchases.
“We believe that our current and future loyal guests will be interested in this type of program, as AMC Stubs A-List rewards guests with something that no one else offers: the very best of AMC, including IMAX, Dolby Cinema and RealD 3D up to 3 times per week, for one simple, sustainable price,” said Adam Aron, CEO and President, AMC Theatres.
Aron added, “Since its inception in 2011, AMC Stubs has continued to evolve to meet the needs of its customers, as it did in 2016 when we introduced the free tier, AMC Stubs Insider. AMC Stubs A-List is AMC’s next evolution of delivering amazing benefits to our loyal customers, and we’re excited to continue to grow the program by leaps and bounds.”
Starting on Tuesday, June 26, AMC Stubs A-List members can enroll online for $19.95 a month (plus tax) and can begin using their benefits immediately.
Timed for traditional new movie openings, each and every “week” starting from Friday through the following Thursday, AMC Stubs A-List members can see up to three movies at any U.S. AMC location through their A-List membership, however there is no carryover from week to week, if fewer than 3 movies are seen. They can even see all three movies on the same day, with a two-hour buffer in between each showtime. And they can see individual movies they have previously seen. Guests can get their ticket online, and in advance.
Advance reservations can be held for a maximum of 3 movies at any one time in the current or for future weeks. AMC did make it a point to say that some special Fathom Events shows, special fan events and some Indian Cinema titles may not be included with this promotion.
More information about AMC Stubs A-List can be found at amcstubs.com/alist.