Amazon is combining the best of Alexa with the best of Fire TV. The company announced the pricing and details for the new Amazon Fire TV Cube, a hands-free 4K Ultra HD streaming media player with Alexa built right into it. The Fire TV Cube uses multi-directional infrared technology, cloud based protocols and HDMI CEC, which combined with Alexa, allows users to control a compatible TV, sound bar, A/V receiver, and cable or satellite box.
The device is already available for pre-order on Amazon.com, and comes with a lot of interesting features.
Users can now easily power on their TV, change the volume, switch to different inputs, and change the cable channel all with just their voice. This could be done with hardware like the Harmony Hub, but now it’s all built into Amazon’s echo system, with less to setup.
Even with the TV off, simply say “Alexa, play Billions on SHOWTIME” and Fire TV Cube powers on your TV and starts playback right where you left off. Plus, because the Alexa service is always getting smarter, Fire TV Cube is going to get even better over time. The Amazon Fire TV Cube will feature a simple, guided setup for Alexa voice control of your devices, giving you easy access to the catalog of content currently available on Fire TV. Simply ask Alexa to navigate and control content in popular apps, including Netflix, Prime Video, Hulu, ESPN, FOX NOW, SHOWTIME, STARZ, PlayStation Vue, CBS All Access, and NBC. Just say “Alexa, launch Netflix”; “Alexa, tune to CBS”; or “Alexa, find dramas.”
“We believe voice makes it easier for customers to control their entertainment systems and watch the TV and movies they care about,” said Marc Whitten, Vice President of Fire TV. “And, it’s just the beginning. Amazon Fire TV Cube will only get better over time with the Alexa service always getting smarter.”
Amazon Fire TV Cube uses far-field voice recognition with eight microphones to hear you even from across the room. Advanced beamforming technology combines the signals from the individual microphones to suppress noise, reverberation, content currently playing, and even competing speech to make sure Alexa clearly hears your request, even next to your TV. Fire TV Cube lets you control your live TV hands-free whether it’s through your cable or satellite boxes; streaming apps like Hulu and PlayStation Vue; or HBO, SHOWTIME, and STARZ through Amazon Channels. Just say, “Alexa, switch to channel 31”; “Alexa, watch ESPN”; or “Alexa, tune to NBC.”
Amazon Fire TV Cube is compatible with set-top boxes from top providers such as Comcast, DISH, and DIRECTV, covering more than 90 percent of households with a cable or satellite subscription.
Amazon Fire TV Cube is available for pre-order starting today for $119.99 and ships with an IR extender cable and Ethernet adapter beginning on June 21. As an introductory offer, Prime members can pre-order Fire TV Cube on June 7 and 8 for a special price of $89.99—a $30 savings (Available here on Amazon.com). Plus, for a limited time, customers can pre-order Fire TV Cube and Amazon Cloud Cam together for $199.98 – a $40 savings. Customers who purchase and register their Fire TV Cube by July 1, will also receive a $10 credit for Prime Video. And starting on June 21, Fire TV devices are eligible for unlimited access to tens of millions of songs with Amazon Music starting at just $3.99/month.