Redbox is Testing 4K Rentals for $2.50 a Night
Up your UHD options
Redbox has started renting out 4K Ultra HD rentals but only in select areas. If you live in Los Angeles, Seattle, Austin, Detroit, Miami, or New York City you can rent 4K films for $2.50/night from your local Redbox. According to the company, the initial test-launch will be rolling out across more than 2,500 kiosks.
“This is a major move for Redbox as we focus on expanding consumer access to home entertainment options across price points and formats,” said Galen Smith, CEO of Redbox. “As the popularity of 4K content increases and pricing of 4K hardware decreases, we’re excited to offer the best viewing experience at the best price for 4K Blu-ray discs.”
The 4K viewing options include several favorites like “Black Panther,” “The Commuter,” “The Matrix” and “The Martian”. Redbox has stated that new releases and popular catalog titles will be added weekly, and the number of titles and copies will vary by kiosk and location.
“Redbox has a history of supporting consumer adoption of new technologies and elevating the quality of the viewing experience,” said Ash Eldifrawi, chief marketing and customer experience officer at Redbox. “Our nightly rental model makes the ultimate viewing experience a great deal that’s more accessible to consumers.”
The 4K UHD test adds to Redbox’s recent rollout of Nintendo Switch video game rentals, those are available in six markets nationwide including San Antonio, Portland, Seattle, Nashville, Denver and Salt Lake City.
In December 2017, the company announced Redbox On Demand, giving people a digital option instead of traditional discs. If you are interested in 4K renting, you can grab your UHD content at a local kiosks. At this time, online reservations are not available, so you’ll have to take a trip to the kiosk. All Redbox rentals, including 4K UHD, can be returned to any Redbox location, and you can go to redbox.com/4K to learn more about the test and required hardware, including the option to watch on 4K UHD-enabled game consoles.