YouTube is set to launch “YouTube Premium” this month, the new service will also serve as a rebranding for Google’s YouTube Red service. Originally launched back in 2015, YouTube Red was a hit for its ad-free experience and original content. The new service will let users download videos and songs and listen to ad-free music. The new service will also offer users a wide-array of exclusive features.
Most internet users know that you can already listen to a ton of music for free on YouTube, but that’s why the platform wants things to change things up. While artists get paid for their videos through advertising on Youtube, many music studios have complained about how the current situation greatly benefits YouTube over the original artists. Google has worked hard over the past few years to create algorithms that detect licensed music and immediately shuts them down, but there is still a lot of free music on YouTube that no one but Google is benefiting from. Now studios, and the artists they represent, can get a cut of the subscription service while you listen to music ad-free.
Subscribing to YouTube Premium includes “YouTube Music,” which features ad-free music along with background listening and downloads. YouTube will also be expanding its lineup of original content, like the recently released “Cobra Kai,” and Premium users will get access to all of the new content. YouTube Premium will also feature content like “Step Up: High Water,” and upcoming series like the sci-fi thriller “Impulse,” as well as Liza Koshy’s “Liza on Demand”. The ad-free, background play option will be available to users across all of YouTube.
In a blog-post earlier today, YouTube described the new music service saying that it “combines music listening with the magic of YouTube: making the world of music easier to explore and more personalized than ever. YouTube Music includes a reimagined mobile app and brand new desktop player that are designed for music”.
The initial launch includes the United States, Australia, New Zealand, Mexico, and South Korea. YouTube Premium expects to expand in new markets over the next few years, including Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom. Google simply stated, “We look forward to more expansion throughout 2018 and beyond,” so listeners in those countries shouldn’t hold their breath just yet.
As for the price, YouTube Premium is launching for $11.99 per month (U.S. price). If you rather just go the music route, you can get the new YouTube Music by itself with Music Premium for $9.99 per month (U.S. price). If you are a YouTube Red member, your service will automatically receive access at your current price. In countries where YouTube Red is currently available, a new member can also secure this price ($9.99 in the U.S.) by joining now at youtube.com/red.