Freeform is the current YA ruler on television, the network’s shows and specials usually top the social-media metrics from week-to-week, and Freeform’s mix of sci-fi dramas and comedies usually rank in the top two slots in their key demos. As we reported earlier this week, the network currently has the number-one comedy (“grown-ish”) and the number-one new drama (“Siren”) with young adults, and the network currently holds the silver-medal with women 18-34 and women 12-17. On top of all of that, Freeform is the number-one most social cable-network for the 7th year in a row, and has the best digital viewing record. All of these ratings and awards are why Freeform is adding the tagline “A Little Forward.”
Not just forward thinking in programming, the show has set a new standard in diversifying television. The re-branded network has provided viewers with strong female representation on-screen, as well as off-screen. Half of Freeform’s episodic directors are female, diverse, or LGBTQ, 60% of series writers are female or diverse, and every original series on the network has a female producer.
“In the past year, our commitment to quality has been reflected back to us with a rousing chorus of critical and fan acclaim,” says Ascheim. “Our young adult audience is the most important and influential generation in America and we want to be right there with them every step of the way.” Adds Burke, “We like changing the narrative at Freeform and are proud that our original programming resonates so strongly with this audience. We are grateful to all of our series creators who share our focus on challenging the status quo and telling stories with meaning.”
The network took the opportunity today to announce “Besties,” a half-hour multi camera comedy from co-creators Kenya Barris and Ranada Shepard. The show follows the success of Barris’s breakout coming-of-age show “grown-ish”. According to the network the multi-cam sitcom explores” friendship, identity, race, and class as two lifelong best friends use each other to get through some of the toughest challenges that they will ever face – figuring out who they are and who they want to be”. Kenya Barris and Ranada Shepard are executive producers; the series is produced by ABC Signature Studios.
As announced last year, I. Marlene King will expand the universe of “Pretty Little Liars” for Freeform with a 10-episode series order for “Pretty Little Liars: The Perfectionists”. The series will feature returning fan favorites Sasha Pieterse as Alison and Janel Parrish as Mona and starring Sofia Carson (Disney’s “Descendants”) as Ava. The drama also welcomes Sydney Park (“The Walking Dead”) as Caitlin, newcomer Eli Brown as Dylan, Graeme Thomas King (“The Widow”) as Jeremy, Kelly Rutherford (“Gossip Girl”) as Claire, and Hayley Erin (“General Hospital”) in an undisclosed role.
If you haven’t heard of the story before, “Pretty Little Liars: The Perfectionists” takes place in Beacon Heights. In the seemingly perfect town, a group of three college friends struggle with the stress of being overachievers. In the aftermath of the town’s first murder, each Perfectionist hides behind a secret, a lie and an alibi. Like its predecessor, “Pretty Little Liars,” which was No. 1 on the New York Times bestseller list, “The Perfectionists” is also based on a popular book series penned by Sara Shepard. I. Marlene King (“Pretty Little Liars,” “Famous in Love”) wrote the pilot and serves as executive producer on the series with Charlie Craig (“Pretty Little Liars,” “The 100”), Lisa Cochran-Neilan (“Pretty Little Liars,” “Famous in Love”), Leslie Morgenstein (“Pretty Little Liars,” “The Vampire Diaries”) and Gina Girolamo (“The 100,” “The Originals”). The pilot was directed and executive produced by Elizabeth Allen Rosenbaum (“Relationship Status”).
If you loved “Siren” season 1, then you can rest easy knowing that it will be coming back next year. Freeform announced a second season pickup for the mermaid thriller, whose season one finale airs Thursday, May 24th. The network also added six more episodes to next season’s order, up from ten this season.
If you’re new to the show, “Siren” is an epic tale about the coastal town of Bristol Cove, known for its legend of once being home to mermaids. The arrival of a mysterious girl, Ryn (Eline Powell), wreaks havoc on the small fishing town as she proves the folklore true. Using their resources, marine biologists Ben (Alex Roe) and Maddie (Fola Evans-Akingbola) must work together to find out who and what drove this primal hunter of the deep sea to land and if there are more like her. Xander (Ian Verdun) is a deep-sea fisherman looking to uncover the truth and Helen (Rena Owen), the town eccentric, knows more than she lets on. Eric Wald and Dean White co-created the story and serve as executive producers along with showrunner and executive producer Emily Whitesell. Brad Luff, Nate Hopper and RD Robb are also attached as executive producers.
This holiday season, Freeform will expand its holiday dominance with over 1000 hours of themed programming kicking off with “31 Nights of Halloween” on Oct. 1, an increase of the annual “13 Nights of Halloween.” The network also introduced Freeform Santa (“Shadowhunters” star Isaiah Mustafa) and November’s “Kick Off to Christmas.” Then the iconic “25 Days of Christmas” returns to the entire Disney|ABC Television on DEC. 1, the only major media network to offer a unified holiday programming initiative. During last year’s “25 Days of Christmas,” Freeform led the television group with 80MM unique viewers, accounting for more than half of the 151MM total unique viewers across all channels.
For the spooktakluar option, Freeform will continue the festivities with a celebration for one of the most beloved Halloween movies with the “Hocus Pocus 25th Anniversary Extravaganza.”
Two Freeform original holiday films, “Life Size 2” and “Sleeping Together,” will also be part of the holiday lineup. In the former, Tyra Banks, who will also executive produce, reprises her iconic role as a doll that comes to life; but in the sequel, Eve has grown up. This time she’s magically awakened to help a young woman learn to live and love again. Along the way, Eve experiences the ups and downs of real life in an edgy, fun, modern Christmas movie. “Sleeping Together” is an unexpected and whimsical holiday rom-com about two insomniac strangers plagued by exhaustion. After a brief meeting, they discover that they can only fall asleep if they are sleeping next to each other. What seems like an odd coincidence, and frankly a disruption to their lives, might be more meaningful than they’d like to admit.
If you’re more interested in new shows, Freeform also announced last week a pilot order for “Everything’s Gonna Be Okay,” from critically acclaimed writer and comedian Josh Thomas. The pilot introduces Nicholas, a typical 25-year-old still living at home with his single dad and two teenage half-sisters, who is not particularly helpful in raising his siblings, one of which has autism. However, when their dad becomes terminally ill, the girls have to cope not only with a devastating loss but with the realization that Nicholas is the one who will have to hold it all together. Thomas created the concept and wrote and stars in the pilot with David Martin, Jon Thoday, and Richard Allen-Turner serving as executive producers for Avalon Television. Stephanie Swedlove and Kevin Whyte also serve as executive producers. Produced by Avalon Television and Freeform Studios, it will be distributed internationally by Avalon Distribution.