‘Siren’ and ‘grown-ish’ Top Demos in Debut Seasons
Freeform's newest series are doing well, but one is waiting on a renewal
Freeform has a lot to celebrate this week, two of the network’s newest series are dominating their demos in their first season. The new sci-fi fantasy series “Siren,” and the breakout comedy “grown-ish” are posting terrific numbers in the women 18-34 demo, and both are just getting started.
“Siren” was one of Freeform’s biggest gambles this season. The network had already seen success with sci-fi series like “Shadowhunters” and “Beyond,” but a mermaid-themed series wasn’t a tried-and-tested format for YA television content. So far the decision to push the show to series was a great one, and the show is now cable’s number-one drama among Women 18-34 and Females 12-34. The comedy “grown-ish” had the benefit of being a spinoff going into the show’s debut season, giving it an edge of the mysterious world of “Siren”. The series also had Yara Shahidi, already a popular rising-star, set to lead the series. In its first season, “grown-ish” currently ranks as the top comedy on cable among Women 18-34 and Females 12-34.
If you look at the Multiplatform + 35 Days Ratings, where Freeform seems to do the best, “grown-ish” averaged 2.08 million Adults 18-49 per episode across all platforms in its debut season. That’s the highest-ever season average for a new Freeform original series. As for total viewers, “grown-ish” averaged 2.67 million Viewers in its first season across all platforms within the first 35 days of availability. Among Adults 18-49, viewership on non-linear platforms for “grown-ish” through 35 days provided a massive +180% lift over its Live+7 day TV ratings. So people love to stream the show, but they don’t always catch it on the week it aired. Getting back to “Siren,” the show’s 2-hour debut telecast averaged 2.12 million Adults 18-49 across all platforms within the first 35 days of availability, and it will be interesting to see how many come back to watch the finale.
While “grown-ish” has already been renewed for a second-season, we will have to wait until Freeform’s UpFront presentation next week to learn the fate of “Siren”. Freeform is most likely seeing how the show averages leading up to the Season 1 finale, and we should have an answer over the next week or two. If you compare “Siren” averages to other Freeform Original Series that got renewed, “Siren” stands a pretty good chance getting a second-season but tell your friends to keep streaming just to be sure.