Fandango and Instagram Team Up for Easier Movie Tickets
It's a great way to start the 'Solo: A Star Wars Story' launch
It’s even easier to buy movie-tickets from your phone, thanks to an integration between Instagram and Fandango. This week Fandango launched a new ticketing service on Instagram, allowing users to grab tickets to the next big blockbuster straight from the social-media platform.
A new “Buy Tickets” button is now available on Fandango’s Instagram profile, providing movie fans seamless access to showtimes and ticketing at more than 30,000 screens nationwide. This is in addition to the “Shop” button, connecting to movie merchandise and ticketing offers, including movie poster and collectible gifts-with-purchase available to Fandango ticket buyers through shopping on Instagram. Fandango ticketing will also roll out on movie-specific Instagram destinations in the coming weeks.
“As millions of movie fans have gravitated to social media platforms to discover, share and engage with their favorite movie content, Fandango has been essential to that experience, offering ticketing capabilities and access to the most comprehensive network of U.S. theaters,” said Fandango President Paul Yanover. “We’re very excited to integrate ticketing into our Fandango Instagram, and look forward to working with our studio partners to help transform consumer passion into advance ticket purchases.”
Fandango launches its new Instagram ticketing integration on the heels of its blockbuster share of Marvel’s “Avengers: Infinity Wars” opening weekend, where the company sold 33% of the film’s U.S. box office dollars, followed by a very robust second weekend of ticket sales. On Friday, May 4, Fandango started selling tickets for “Solo: A Star Wars Story” and in its first 24 hours of sales, more than doubled the first day presales for Marvel’s “Black Panther” at the same point in the sales cycle.
To incentivize more moviegoing this summer, Fandango launched in April its first-ever rewards program, offering ticket buyers benefits across Fandango’s family of businesses. This summer, ticket buyers on Fandango can earn VIP+ Points redeemable for discounts and free stuff from movie tickets to streaming digital movies and TV shows to fan merchandise.