April hosts the Stanley Cup Playoffs and this year Hulu announced a new marketing partnership with the NHL to bring more games, to more fans. Hulu will serve as an exclusive marketing partner and official sponsor of the Stanley Cup Playoffs and Final this year, and hockey fans will be able to stream the games live from their favorite devices.
Subscribers to Hulu’s $39.99 a month live TV service will be able to stream the Stanley Cup Playoffs on NBC, NBC Sports Network (NBCSN), CNBC, USA Network and the Golf Channel, and the Stanley Cup Final on NBC and NBCSN. Beyond this series, Hulu’s live TV viewers can stream the top sports networks and live games from major pro and college leagues, including NCAA football and basketball, EPL soccer, NFL, MLB, NBA and more. Fans have access to the top national sports channels including ABC, CBS, FOX, NBC, TNT, TBS, CBS Sports, NBCSN, Fox Sports networks, the ESPN family of networks and local sports networks in markets across the country.
“Since we launched our live TV package, we’ve seen live sports drive a very large part of our growth, so we are especially excited to team up with the NHL to celebrate the 2018 Stanley Cup Playoffs – an event we know our viewers will be watching,” said Patrizio Spagnoletto, Head of Media and Subscriber Growth at Hulu. “With sports serving as the centerpiece for many of our live TV viewers, we’re always looking for new, innovative ways to engage fans and make sure they never miss a single moment of their favorite games.”
Starting on April 11th, Hulu will become an official League partner for the entirety of the 2018 Stanley Cup Playoffs and Final. The extensive partnership includes a national marketing campaign across all League touchpoints including the NHL’s digital and social channels, as well as camera-visible, in-stadium inventory within all U.S. venues.
As part of the agreement, Hulu has also partnered with the National Hockey League Players’ Association to create a number of video vignettes that will showcase some NHL stars and help drive awareness for Hulu as a streaming option for the 2018 Stanley Cup Playoffs. The collaboration also includes integration within all NBC broadcasts with on-air presenting sponsorship of NBC Sports’ NHL Live pre-game show for the Stanley Cup Playoffs. Hulu will also create a custom hockey collection within the Hulu experience throughout the Playoffs.
“Tomorrow, we’ll be embarking on the most exciting and unpredictable time in sports with the start of the Stanley Cup Playoffs,” said Keith Wachtel, NHL Chief Revenue Officer and Executive Vice President. “Our main goal is to bring these memorable moments to the broadest possible audience, and partnering with a powerful brand like Hulu will allow us to drive deeper engagement with our fans. We’re thrilled to partner with Hulu and work together to showcase the road to the Stanley Cup.”
“The players are at their best, the games at their most intense and fans as passionate as ever each spring when the NHL playoffs get underway”, said Sandra Monteiro, NHLPA Chief of Global Business Strategies. “Through this exciting partnership with Hulu, the players will not only be the focal point on the ice as they battle for the Stanley Cup, but they will also drive fans to the action with these exclusive video vignettes.”
This isn’t the first time that Hulu has thrown its support behind a sport. The streaming service launched a personalized sports picking and viewing experience for both the 2018 Winter Olympics and NCAA March Madness tournament. Viewers were able to select their favorite winter sports and college basketball teams, and from there a tailored experience was surfaced in the Hulu product UI based on those preferences. Fans could also elect to receive game start notifications alerting them when their selected teams’ games were about to start.