Adult Swim has been putting on shows, collaborating with fans, and creating some terrific mixers on the green at Comic-Cons for the past few years, but now the network is getting a festival all it’s own.
The network announced today that it is expanding its portfolio of live experiences with the debut of the new Adult Swim Festival, which will run from October 6-7 in Downtown Los Angeles. A cultural festival, the weekend will feature all things Adult Swim across two stages with a massive marketplace that will include premiere screenings, comedy performances, interactive gaming, exclusive merchandise, and a live music line-up headlined by Grammy-nominated hip-hop powerhouse, Run The Jewels. The duo is currently an opening act for the North America leg of Lorde’s Melodrama World Tour.
Known for its unique brand of comedy and championing of emerging musical artists through their annual Singles program, Adult Swim will add this festival to its already successful line-up of events which have included: Adult Swim on the Green, the Samurai Jack Premiere, and the recent Thrashtacular heavy metal concert series. The Adult Swim Singles Program has generated nearly 20 million SoundCloud streams over the last three years, featuring more than 100 artists.
“Adult Swim already does television like no one else. Now it’s time to bring that same unique approach to a one-of-a-kind festival experience,” said Jill King, senior vice president of marketing and partnerships for Cartoon Network, Adult Swim and Boomerang. “The Adult Swim Festival will feature everything fans love about us…great shows, cutting edge music, and a passionate community to enjoy it all together.”
In addition to the limited weekend festival passes, more Single Day and Weekend Passes will be available in May. Fans can sign up to receive the latest news on festival activities, updated music line-ups and ticketing options at AdultSwimFestival.com. More information on acts, activities, and other information on the festival will be announced as we get closer to October.