It’s been a great month for Fandango, and the company still has a week to go before closing out the month. Fandango announced today that it sold more than 30% of the U.S. four-day weekend box office dollars for “Black Panther,” marking one of Fandango’s largest shares of opening weekend for any movie in the company’s 18-year history.
Fandango‘s “Black Panther” sales helped break several ticketing records, becoming the company’s top superhero opening weekend ticket-seller; top February opening weekend ticket-seller; and the fourth-place all-time Top Pre-seller (following the last three “Star Wars” movies).
“Our share of the opening weekend box office for ‘Black Panther’ points to Fandango’s comprehensive coverage and ubiquity on all online and mobile devices, as well as social media platforms, wherever fans are discovering movies and looking to buy tickets,” says Fandango President Paul Yanover. “We mobilized our entire portfolio of digital properties to drive ticketing for this blockbuster film, including offering an exclusive poster from Fandango FanShop with a ticketing purchase, to a full suite of ‘Black Panther’ branded movie ticket gift cards, and more. We congratulate the filmmakers and the studio on delivering a groundbreaking superhero movie that keeps audiences coming back again and again.”
According to a Fandango survey of more than 1,000 “Black Panther” moviegoers, 61% are considering repeat viewings of Marvel’s blockbuster.
The film had a monumental opening weekend, bringing in over $201M domestically. “Black Panther” was directed by Ryan Coogler, the film stars Chadwick Boseman, Lupita Nyong’o, Michael B. Jordan, Angela Bassett, Martin Freeman, Forest Whitaker, and Andy Serkis.
The next big release in the Marvel Universe is “Avengers: Infinity War,” which was directed by Joe and Anthony Russo. The film will unite the Marvel characters we’ve been following for the last decade, and features Robert Downey, Jr., Chris Hemsworth, Mark Ruffalo, Anthony Mackie, Elizabeth Olsen, Paul Bettany, Benedict Cumberbatch, Tom Holland, Chadwick Boseman, Josh Brolin, Don Cheadle, Sebastian Stan, Dave Bautista, Karen Gillan, Chris Evans, Scarlett Johansson, Tom Hiddleston, Chris Pratt, and Zoe Saldana.
Next weekend Black Panther will have to battle “Annihilation,” with Tessa Thompson, Natalie Portman, Jennifer Jason Leigh, Oscar Isaac, and Gina Rodriguez, and the adult-comedy “Game Night” with Rachel McAdams, Jason Bateman, and Kyle Chandler.