Amazon will take on services like FreshDirect and Peapod this year, offering quick delivery from Whole Foods in select cities. Amazon is still in the testing phase right now, and the Whole Foods delivery service is only available in a handful of cities at the moment, but Amazon is looking to expand throughout 2018. Amazon already has a Prime Now service that sells and delivers dried grocery goods, but the Whole Foods addition will allow users to get their entire grocery list delivered in just a couple of hours.
This week, Amazon and Whole Foods Market announced the introduction of free two-hour delivery of natural and organic products from Whole Foods Market through Prime Now, with plans to expand across the U.S. in 2018. Starting today, Prime customers in neighborhoods of Austin, Cincinnati, Dallas and Virginia Beach can shop through Prime Now for bestselling items including fresh produce, high quality meat and seafood, everyday staples and other locally sourced items from Whole Foods Market. Customers can start shopping from Whole Foods Market selection at primenow.com or by using the Prime Now app available on Android and iOS devices.
“We’re happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites,” said John Mackey, Whole Foods Market co-founder and CEO. “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”
Prime customers can shop thousands of items across fresh and organic produce, bakery, dairy, meat and seafood, floral and everyday staples from Whole Foods Market available for free two-hour delivery. Select alcohol is also available for delivery to customers. Prime members receive two-hour delivery for free and ultra-fast delivery within one hour for $7.99 on orders of $35 or more. Delivery from Whole Foods Market through Prime Now is available daily from 8 a.m. to 10 p.m.