Here in New York City, we are almost ready to start Fashion Week, a yearly tradition that brings in visitors from across the globe. While hundreds of thousands of commuters are set to arrive at Penn Station throughout the week, they will be greeted by a gigantic billboard showing Gillian Anderson, wearing only a cat-ear headband with the slogan “I’d Rather Go Naked Than Wear Fur.”

“I found it liberating to use my body to make an important statement,” says the usually modest Emmy-winning star of The X-Files and author of last year’s bestseller We: A Manifesto for Women Everywhere, which is out in paperback this spring (starting at $12 on Amazon). “People tend to look away from anti-fur ads showing mangled animals, but they’re drawn to PETA’s ‘naked’ campaign, and I’m proud to be a part of it.”

Previous Fashion Week PETA ads have featured P!nk and Taraji P. Henson.

PETA’s campaign featuring Anderson launches in the wake of announcements by Michael Kors and Gucci that they’ll no longer use fur, following years of PETA protests and negotiations. Other designers who’ve dropped fur include Ralph Lauren, Vivienne Westwood, and Giorgio Armani, who made this decision after being targeted with this exposé video of rabbit-fur farms narrated by Anderson.

PETA has made a major push over the years to expose the cruelty to animals who are caged, beaten, electrocuted, and skinned for angora, exotic skins, fur, leather, and wool. Style guru Tim Gunn describes PETA’s impact on the fashion world in this three-minute below.

The 70-by-20-foot billboard will be erected on Penn Plaza, at the intersection of 33rd Street and Seventh Avenue, on Monday, February 12.

In the past we covered Krysten Ritter‘s campaign to help save captive Orcas, Chicago Med’s Torrey DeVitto fight against reptile skins, and several other accolades that PETA has given studios like Disney for not using large animals in their productions.