Hulu will be returning to host a Super Bowl commercial this year, this time focusing on the upcoming thriller series “Castle Rock”. The 30-second spot will air in the second quarter as the game heads into halftime, and will give viewers a first-look into the world and characters of Castle Rock. The Hulu original series is set in the best-selling author Stephen King’s multiverse and executive produced by J.J. Abrams. The Super Bowl ad kicks-off the marketing campaign for the new Hulu Original drama, which is set to premiere later this summer.

The Castle Rock spot comes on the heels of Hulu’s Super Bowl ad last year that focused on the dystopian series The Handmaid’s Tale, a series that went on to nab 8 Emmy Awards – including the first-ever Outstanding Drama Emmy won by a streaming service – and two Golden Globes, including the award for Best Television Series – Drama. It also follows the launch of Hulu’s live TV product and expansion to more than 75,000 episodes of TV (more than any other U.S. SVOD service) in 2017, as well as the company’s growth to more than 17 million U.S. subscribers.

You don’t have to wait until Sunday to see the full 30-second that will air during Sunday’s Big Game, you can see it a little early thanks to an upload from Hulu.

The ten-episode psychological-horror series joins Hulu’s award-winning slate of original programming as it explores the fictional Maine town of Castle Rock. Castle Rock is the first-of-its-kind thriller that combines the mythological scale and intimate character storytelling of King’s best-loved works.

Following the box-office smash “IT,” the new series “Castle Rock” couldn’t be launching at a better time. Stephen King’s “IT” brought in over $327M domestically this year, and over $700M worldwide. The film did much better than the later released “Dark Tower” adaptation, which only made $50M domestically and $112M worldwide.

“Castle Rock” will become available on Hulu later this summer.

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