HULU Added 5M Paid Subscribers in 2017, Reaching a new Milestone
Hulu is on a winning streak
HULU has been having a pretty great week, the company is still celebrating its first Golden Globe win with the series “The Handmaid’s Tale,” and recently announced new subscribers milestone for the previous year. The popular streaming service announced today that it has closed the 2017 fiscal year with more than 17M total subscribers. That is a combination across Hulu’s subscription on demand (SVOD) and live TV plans domestically. That is over 5 million more subscribers, and a more than 40% lift, from the company’s last publicly reported total in 2016. The company also announced that its total audience grew to 54 million total unique viewers. Hulu had 10 Emmy Awards this year as well, including the first-ever Outstanding Drama Emmy won by a streaming service.
Hulu expanded its on-demand library in 2017 to over 75,000 episodes of television across 1700 titles, which is more than twice the number of episodes available on any of the other leading streaming services. The company also added all existing episodes of more than 600 popular and award-winning series, including This is Us, Designated Survivor, Atlanta, Futurama, 30 Rock, Black-ish, Lost, How I Met Your Mother, Bob’s Burgers, Will & Grace, Power, Golden Girls, Prison Break, Full House and Family Matters.
“2017 was a momentous year for Hulu. We took several major steps to become a 21st century direct-to-consumer media company, evolving into both an aggressive SVOD business and a formidable new live TV provider,” said Hulu CEO Randy Freer. “The year ahead is going to be even bigger, as the company invests more in content – live, library and original – as well as technology and data to make Hulu the leading pay TV choice for consumers.”
Hulu is also expanding it advertising reach, which should delight investors. In 2017, Hulu’s advertising revenue reached $1 billion for the first time in the company’s history.
The top three dramas on Hulu in 2017, based on hours watched, were Law & Order: SVU, This is Us and The Handmaid’s Tale, which has been getting terrific reviews from both viewers and critics. The top three comedies on Hulu in 2017, based on hours watched, were South Park, Family Guy and Bob’s Burgers, though we have a soft-spot for Bob’s Burgers on that list. Notably, Seinfeld also cracked the top 10—Hulu viewers watched more than 65 million hours of Seinfeld in 2017.