‘Star Wars the Last Jedi’ Proves that 3D is still a Selling Point with fans
3D is still going strong
Before taking the lead this weekend at the domestic box-office, “Star Wars Episode VIII: The Last Jedi” proved fans are still as eager as ever to see films in 3D. This week RealD, the world’s largest 3D cinema platform, announced that Lucasfilm’s latest Star Wars installment earned an impressive 34% of its worldwide gross from 3D performances of the film. $153 million of the total estimated nearly $450 million worldwide box office gross came from 3D ticket sales and an estimated $76 million was collected from RealD equipped locations. It’s important to note that these numbers do not include the China market, which exhibits almost entirely in 3D. The film is set to premiere in China on January 5, 2018.
In the United States, approximately 30% of the film’s opening ticket sales came from 3D performances.
“With one of the most uniquely dedicated fan bases in cinema, Star Wars: The Last Jedi has performed tremendously at the box office,” said Travis Reid, President of Worldwide Cinema and Chief Operation Officer for RealD. “The highly anticipated film brings new perspectives to storied characters and invites audiences on a cinematic journey that deserves to be experienced in RealD 3D. Congratulations to our friends at Lucasfilm and Disney on their great success.”
In Lucasfilm’s “Star Wars: The Last Jedi,” the Skywalker saga continues as the heroes of “The Force Awakens” join the galactic legends in an epic adventure that unlocks age-old mysteries of the Force and shocking revelations of the past. The film stars Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Gwendoline Christie, Kelly Marie Tran, Laura Dern and Benicio Del Toro.
“Star Wars: The Last Jedi” is written and directed by Rian Johnson and produced by Kathleen Kennedy and Ram Bergman. J.J. Abrams, Tom Karnowski and Jason McGatlin are the executive producers.
“Star Wars: The Last Jedi” opened in U.S. theaters on December 15, 2017, and the estimated weekend gross was just behind “Star Wars Episode VII: The Force Awakens”. If you haven’t given the 3D version a try yet, you can find tickets online at sites like Fandango.com.