This week the NFL and Verizon announced a multi-year partnership in which Verizon’s portfolio of premium digital and mobile media properties, including Yahoo Sports, will stream in-market and national games. The deal also includes national pre-season, regular season, playoff games, and the Super Bowl. What the makes the deal so terrific for customers (so far) is that games will be made available to everyone, regardless of mobile network. The partnership kicks off in January 2018 with streaming of the NFL playoffs on Yahoo and Yahoo Sports, in addition to go90 and the NFL mobile app. We say ‘so far’ because no pricing or other details have been announced at this time.
In addition to the expanded availability of live games, the new agreement will provide fans mobile access to NFL highlights, coverage of NFL throughout the week and year, and a set of jointly-developed original content. Verizon and Oath estimate over 200 million U.S. monthly unique mobile and digital views.
Verizon will continue to be an Official Sponsor of the NFL and offer experiences for customers enrolled in the Verizon Up rewards program at key NFL events including the Super Bowl, Pro Bowl, and the NFL Draft. The partnership also involves work with individual NFL teams on Smart Stadium technology to help improve stadium operations.
“We’re making a commitment to fans for Verizon’s family of media properties to become the mobile destination for live sports,” said Lowell McAdam, Chairman and CEO of Verizon Communications. “The NFL is a great partner for us and we are excited to take its premier content across a massive mobile scale so viewers can enjoy live football and other original NFL content where and how they want it. We believe that partnerships like this are a win for fans, but also for partners and advertisers looking for a mobile-first experience.”
“Verizon has been a key NFL partner, both in the distribution of games on NFL mobile and as a sponsor, since 2010 and we’re thrilled to be both extending and expanding our relationship with them,” said NFL Commissioner Roger Goodell. “Our expanded partnership with Verizon is great for our fans. Starting with the upcoming playoffs and for seasons to come, live NFL action directly on your mobile device – regardless of carrier – will give millions of fans additional ways to follow their favorite sport.”