Alex and Ani has joined the fight against AIDS with the company’s latest ‘Charity by Design’ bracelet. The popular lifestyle brand has a unique reputation for creating meaningful, eco-conscious jewelry aimed at a wide-array of tastes and demographics, and this year’s installment will do a lot of good around the world. The latest bracelet will benefit the Global Fund to fight AIDS with (RED), one of the leading causes backed by retailers like Apple and Amazon to raise awareness and funds to fight the spread of AIDS/HIV and treat those that have the disease.

According to the company, 100% of the proceeds from each ALEX AND ANI INSPI(RED) bracelet will be donated to (RED)’s fight. Each bracelet sold can help provide more than 100 days of life saving medicine for someone living with HIV/AIDS. The INSPI(RED) Kindred Cord features Red Rope with a Sterling Finish plate ($38.00) and is available online now at The bracelet is also available at Amazon, if you rather shop there.

If you’re new to the brand, ‘Charity by Design’ was created in 2011 to spread the ALEX AND ANI ideal of sharing positive energy worldwide. This collection and division ignites passion for the wellbeing of our planet, our communities, and our individual paths. To date, ALEX AND ANI CHARITY BY DESIGN has donated more than $47.3 million to its 50 non-profit partners. The ALEX AND ANI INSPI(RED) kindred cord is a part of the #Bracelets initiative, the latest philanthropy model that allows for community-based non-profit support through limited edition collections whose entire proceeds (100%) are donated to the cause.

The ALEX AND ANI INSPI(RED) bracelet is available online as well as at ALEX AND ANI stores around the world and select retail locations. It’s one of the easiest ways that you can help raise awareness and help those that have been effected by this disease around the world. Other retailers, like, and are offering special promotions to help raise funds for the charity.