If you have had your eye on the new Amazon Fire TV, which supports 4K streaming, you might want to grab one while they are on sale today. Amazon is hosting a limited-time promotion on the device, cutting $20 off the all-new Fire TV with Alexa Voice Remote and bringing the price down to just $49.99. This marks the first time the new Fire TV has been discounted since it was released this fall, so grab one for yourself or for a gift while supplies last. You can grab the Fire TV with Alexa Voice Remote for $49 on Amazon at amazon.com/firetv while they are still in stock.

Coming in at just $49.99, the Fire TV is easily one of the most affordable 4K enabled streaming media player on the market. Fire TV works seamlessly with 4K Ultra HD or HDR compatible TVs giving users true-to-life picture quality and sound with vivid colors, 60 fps, HDR, and Dolby Atmos audio. It is also the best place to enjoy Amazon Video’s expansive collection of movies and TV shows, including the largest selection of 4K/UHD content available to stream today. Users will be able to access more than 500,000 movies and TV shows and tens of thousands of channels, apps and skills, like HBO, Netflix, Hulu and SHOWTIME.

The new Fire TV has been quite a hit with shoppers this year, Amazon announced that over the five days from Thanksgiving to Cyber Monday the Echo Dot and Amazon Fire TV Stick with Alexa Voice Remote were not only the best-selling Amazon devices, but they were the best-selling products from any manufacturer in any category across all of Amazon.com.

Getting back to the promotions, Amazon is hosting another sale with the Echo Dot and the Fire TV Stick. Starting today, and running through December 31, customers can purchase the best-selling Echo Dot and Fire TV Stick with Alexa Voice Remote for only $59.98, which is savings of 33%. You can find that promotion for a limited-time on amazon.com/echodot.