Logitech’s 4K Webcam Should be on every Content Creator’s Wish List

Let’s face it, a large portion of the population is one fantastic idea away from creating the next great podcast, VLOG, or becoming a part-time streamer. There is an overwhelming demand out there for original content from passionate creators, and it’s actually never been easier to create professional looking videos on the cheap. If you’ve toyed with the idea of launching your own streaming channel, DIY project, or Twitch or YouTube channel, it’s the time to do so and the 4K Brio is the perfect tool for the job.

With 4K recording and HDR capabilities, the Logitech 4K Pro is one of the best webcams on the market, and Logitech has coupled the new tech with intuitive UI designs, and brilliant Windows 10 integrations. YouTube already supports 4K and HDR, and more online services will quickly follow suit over the next few months. In fact, Vimeo has already adopted HDR and is pushing out 4K content to catch up to YouTube. For content creators, shooting your content in 4K will help you stand out, and for some markets (like beauty products, cooking shows, reviews, DIY projects, and fashion sites) 4K could give you a serious edge over the competition.

The Logitech Brio 4K Pro Webcam ($199 at Amazon) is in a class of its own right now, and I couldn’t even find another low-cost option with the same features to compare it with online. The Brio 4K offers 4K recording with HDR, and the company also features its low-light tech “RightLight” in the design. Complimented with HDR, RightLight can fix all sorts of low-light conditions that content creators run into on a daily basis, and the tech will certainly save you a headache down the road if you’re not a lighting professional. The device also features a self-adjusting focus and 5X zoom, which will give content creators new options when framing their shots or crafting their perfect streams. On the business side of things, HDR and BrightLight will help ensure that you look professional during each call, without the hiccups and miserable pixelated captures that other HD cameras have been broadcasting over the last few years.

Underneath the glass of the Brio 4K is an IR facial recognition system. For the average user, this means that you can use the new “Windows Hello” feature that is already built into Windows 10. Just like “Face ID” on Apple’s iPhone X, “Windows Hello” lets users log into their PC without using a password. Very few webcams have been compatible with the software in the past, but Logitech’s 4K beauty will work just fine. While this may seem like just a fancy extra, it’s just the beginning of the technical benefits this camera offers. Windows Hello is already part of Windows 10, so you don’t have to download anything special to use it, just enable it in Windows 10 settings.

Content creators should be happy to know that the Logitech Brio also offers a 5x zoom at 1080p, and you can adjust the field of view to suit your needs, giving you more options when shooting and more control over your stream. No need to hide your room behind green screens, or rearrange an entire office to cover the background, just adjust the FOV and make you or your work the focus every time.

While it may not be needed, I appreciated that the webcam came with a plastic privacy shutter. The odds of being hacked are slim, but the last thing I need is hours of my face staring at a screen from my office webcam hitting the internet.

Since game-streaming is one of the biggest markets in video-streaming at the moment, Logitech put together a promotional video that highlights how the Brio can improve your streams, and how easy it is to setup. You an watch that video below.

Right out of the box, the Brio has been the best webcam I’ve ever tested, not only because of the 4K resolution, but because of the design and the easy integration with Windows 10 and popular apps. That being said, if you want to use all of the features that the Brio offers, you will need to download the Logitech Camera Settings app. With this app you can control the basics like zoom and pan, but you can also adjust some pretty important video settings. Users will be able to control the brightness, contrast, color intensity, and white balance of their streams, ensuring they are capturing their video exactly as they want it. If you are a gamer, and have the Logitech G Software Suite already installed, you are good to go when you setup your Logitech 4K webcam.

If you’re concerned about refresh rates, the Brio fits the standards as they are right now. You can capture 4K Ultra HD at 30 FPS, while 1080p has the option to capture video at 30 FPS or 60 FPS. There is a 720p option (though I’m not sure how often you will use it) that captures video in both 30 FPS and 60 FPS.

Most users are still viewing content on 1080 screens, but if you are a content creator (or want to be one) you have to look forward at this point. At $199 (and even on sale at Amazon at the time this article was written) I would tell anyone that this is the best option on the market.

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