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Amazon lowers Whole Food Prices for Thanksgiving rush

Go get those turkeys

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When Amazon took over Whole Foods this year, the company promised to lower prices and streamline the shopping experience. Amazon announced new lower prices on additional best-selling grocery items and holiday staples this week, marking the second time that Amazon has announced pricing discounts for Whole Foods Market stores. The price-cuts include a new lower price on organic and no antibiotic turkeys for all customers, and an even deeper discount on organic and no antibiotic turkeys for Prime members. This offer is a sneak preview of the special savings and in-store benefits Prime members can expect when Prime becomes the official rewards program of Whole Foods Market, and should be a welcomed addition with Thanksgiving just a few days away.

“These are the latest new lower prices in our ongoing integration and innovation with Amazon, and we’re just getting started,” said John Mackey, Whole Foods Market co-founder and CEO. “In the few months we’ve been working together, our partnership has proven to be a great fit. We’ll continue to work closely together to ensure we’re consistently surprising and delighting our customers while moving toward our goal of reaching more people with Whole Foods Market’s high-quality, natural, and organic food.”

All customers will be able to purchase select organic ($3.49/lb) and no antibiotic ($2.49/lb) turkeys at reduced prices, and just in time for Thanksgiving, Prime members will save even more on turkeys ($2.99/lb organic/$1.99/lb no antibiotic), while supplies last. All fresh turkeys sold at Whole Foods Market must meet the grocer’s strict quality standards, including no antibiotics, no animal by-products in their feed, and animal welfare audits by third-party certifiers like Global Animal Partnership. For more details about this promotion, or to sign up for free trial of Prime, visit amazon.com/turkey.

Whole Foods Market will also offer lower prices starting today on an additional selection of customer favorites across its stores, including: Value Pack Boneless Skinless Chicken Breasts (Organic and No Antibiotic), Responsibly Farmed Raw Peeled Shrimp, and holiday favorites such as 365 Everyday Value Canned Pumpkin, Organic Broccoli, 1lb Organic Salad Mixes, Organic Russet Potatoes, and Organic Sweet Potatoes.

All customers will also see reduced prices on products from some of the most well respected natural and organic brands, including Organic Rice from Lundberg Family Farms, Organic Beans from Eden Foods, Organic Chicken and Vegetable Broths from Pacific Foods, Organic Eggs and Milk from Organic Valley, and Toothpaste from Tom’s of Maine. Whole Foods Market is also offering lower everyday prices on some of the most popular products from well-known brands such as Chobani Yogurt, California Olive Ranch EVOO, Siggis Yogurt, Applegate Hot Dogs, and Fage Yogurt.

Whole Foods Market customers are increasingly interested in buying eggs from hens that have access to pasture and so Whole Foods Market is excited to be able to offer lower prices on the entire line of Pasture Raised Eggs from Vital Farms, including their Vital Farms, and Alfresco Brands.

All of these lower prices are in addition to the reduced prices that customers are already enjoying on best-selling items such as conventional and organic bananas, farm-raised salmon, and no antibiotic NY strip steak.

If you’re still not an Amazon Prime member, now is the best time of year to sign-up. You can find more information on Free Trials and member discounts at Amazon.com/prime.