Mission debuts new collection with Hailee Steinfeld
Don't sweat it
Hailee Steinfeld is taking center-stage for Mission, the popular performance apparel and accessories brand that focuses on temperature control technologies. The company revealed the upcoming fall/winter campaign this week, which will feature Hailee Steinfeld as the new brand ambassador. A continuation of their partnership first announced in April, Mission designed the brand’s next iteration of athleisure apparel with a more fashion-forward approach, echoing the actress’ inspiring personal style.
“Hailee has been an amazing partner for MISSION because of her eye for style and genuine love for our product,” said Josh Shaw, Founder and CEO of MISSION. “For our second collection and campaign together, we wanted to maintain our brand’s technology DNA, and elevate the design and versatility of the line. We expanded our popular performance styles with a bold palette, and introduced new pieces infused with thermal fleece to keep you warm during outdoor workouts. Our new fall collection offers styles that are perfect in the studio or on-the-go with a color-rich street style edge.”
The new Mission VaporActive apparel collection uniquely combines patented “37.5” technology, which rapidly evaporates and removes sweat, and soft thermal fleece. The result is products with lightweight insulation that keep you ultra-dry, warm and comfortable during outdoor activities. New pieces for the season include full length leggings, long sleeve layering tops, cozy fleece and sleek outerwear. The look for the 16-piece women’s collection was inspired by the contrast of dark and light, reflectivity and angular lines. Functional details throughout each piece are designed for performance, with a trendy aesthetic for all-day street wear. Soft merino wool tops, mesh-detailed bottoms and weather-proof outerwear pieces spotlight MISSION’s dedicated focus to designing performance pieces that fuse science and style.
“Bumblebee” and “Pitch Perfect 3” star Hailee says, “I love the evolution of the new fall/winter line, the pieces are not only incredible for working out but also sleek and stylish to wear anytime. This collection embodies my personal style – edgy, functional, and feminine all at the same time. I’m so excited for everyone to finally see what the MISSION team has been working on for months!”
The MISSION fall/winter collection is now available exclusively on Amazon and MISSION.com.