Twitch just kicked off TwitchCon 2017’s keynote today, celebrating with the new theme “our stage, your story.” The theme is about bringing everyone together who’s made Twitch such a vibrant place, with a spotlight on creators, publishers, and developers. The keynote was headlined by CEO Emmett Shear and hosted by Director of Programming Marcus “djWHEAT” Graham, and featured other key executives, including EVP Broadcaster Success Jonathan Shipman, VP Developer Success Kathy Astromoff, and SVP Commerce Ethan Evans.
In addition to celebrating creators, the keynote spotlighted several communities and events, including new commerce features and tools for tracking engagement.
A new “Stream summary” will allow creators to know how their stream went after it ends. Starting in November, Stream Summary will include the most relevant stats around viewers, follows, and chat activity, surface top clips, and show how their last stream impacted progress towards becoming an Affiliate or Partner. With “Achievements” the creators can trace the path to Affiliate and Partner status by showing them their progress toward each requirement. Achievements also help creators learn Twitch streaming basics, improve their channel, connect with their community, and more.
The company also announced new Twitch merchandise this year, which is a must for any diehard fan of the service.
Twitchcon also detailed “Raids” which are a way that creators can help each other grow by sharing their community with another channel. A new /raid feature allows streamers to seamlessly let their viewers join a raid and then drive traffic to another streamer. This new feature also includes tracking to see who raided your channel and improved moderation features, such as the ability to choose who can raid your channel through new settings. Creators will also like “Rituals,” which hope to make it easier for creators to celebrate special moments that bring their community together. The initial Ritual enables creators to signal to their community in chat that a visitor is new to the channel and to welcome them.
The “Premieres” allow creators to maximize the excitement, anticipation, and viewership around new uploaded content by creating live first-viewing events. Similar to how people gather around the TV for the debut of a favorite show, fans can now do the same virtually for a creator’s new uploaded content. Creators can watch along with their community to provide insights, commentary, or just enjoy the show with their community. “Rooms” will let users develop smaller, parallel chat groups for users with shared interests, including moderators, subscribers, followers, and other community members.
The updated “Subscription Gifting” function will allow anyone to gift 1-month subscriptions to any streamer’s channel to anyone on Twitch. Twitch hopes to have this out before the holidays this year. There is also “In-Extension purchases” which enables partners and affiliates to earn revenue from developer-created digital items that viewers buy within Extensions. T
Twitch’s commitment to building the most means of monetization for creators has resulted in a massive year-over-year increase in revenue. In 2017, more than double the amount of money was paid to individual Partners with 71% more money generated on average.
Twitch Prime (found here on Amazon), which was announced at TwitchCon 2016, has been a huge success, bringing in 50% more subscriptions for streamers. If you are doing the math, that works out to one new sub every four seconds.
Representing one of the most successful discovery features Twitch has launched is Clips, which are up to 60 second snippets of video. There have been more than 1 billion views of Clips on Twitch since launch, including over 2.4 million views for the most-watched Clip of all time by JurassicJunkie.
Earlier this year, Twitch expanded monetization support to tens of thousands of non-partnered streamers with the Twitch Affiliates Program. Within six months after its launch, over 110,000 creators have joined the program. To ensure the best quality of service, video delay has been reduced an average of 60% according to the company.
AutoMod, the machine-based learning chatbot that ensures creators can effectively mitigate inappropriate behavior in chat, currently scans over 320 million chat messages a month, meaning less work for mods and more fun for everyone. Twitch Extensions are a new set of tools that allow developers to help creators customize their channel pages with interactive experiences. They’re flexible, dynamic, easy to build, and easy to use. In the six weeks since launch, streamers have shared their extensions with over 15 million viewers, and more than 1100 developers have registered to create an Extension.