Culture

Taco Bell and Forever 21 launch their fashion collaboration

For the Taco Bell superfan

Taco BellTaco Bell

Taco Bell’s fashion collection collaboration launches at Forever 21 this week, bringing your favorite late-night takeout to retail for the very first time. To celebrate the launch of the collaboration, Taco Bell and Forever 21 brought the new Forever 21 x Taco Bell collection to life with an over-the-top party, and a fashion sendoff with influencers and artists.

Inspired by iconic graphics and set against a mix of playfully vibrant prints, the collection features tops, bodysuits and cropped hoodies for women. Men can choose between a sweatshirt, hoodie and anorak jacket, and the collection is updated with pops of color and distinctive illustrations. The exclusive collection also features select graphic tees, a pullover and hoodie for girls.

Taco Bell super fans Brittany Creech and Andrew McBurnie, who first stole the spotlight with their iconic Taco Bell senior portrait photoshoots, modeled the collection along with a diverse set of fans and influencers. Event attendees had the first peek of the new Forever 21 x Taco Bell collection, and beginning today, fans globally can shop the collection on Forever21.com and in select Forever 21 stores domestically.

The fans who attended the launch event in Los Angeles were able to purchase the collection immediately after its debut on the runway at a pop-up boutique, but you can shop the same styles online. Both brands were front and center at the launch celebration, which featured a runway show, live performances from Taco Bell Feed the Beat(r) artist Cheat Codes, a pop-up Forever 21 boutique and a live mural created by artist Lefty Out There.

The runway show modeled through the lens of “Who Wore It Different” revealed the two brand’s unique spin on traditional fashion labeling. Obviously it wouldn’t be a Taco Bell event without food creations, which is why the Taco Bell taco truck was onsite to dish out signature menu items to pair with Twisted Freezes served at the event.