Freeform announced this week that the network’s new series “The Bold Type” has been picked up for two additional seasons, each consisting of 10 one-hour episodes. Amanda Lasher (“Togetherness,” “Gossip Girl”) joins the Universal Television series as executive producer/showrunner.
Based on the life of Joanna Coles, chief content officer, Hearst and former EIC of Cosmopolitan Magazine, the series follows the lives of three close friends living in New York City as they navigate their career, sexuality, identity and ultimately find their own voice in a sea of intimidating leaders. Global women’s magazine, “Scarlet,” serves as the backdrop for the series – with Melora Hardin as “Jacqueline,” their boss and mentor, this rising generation of unapologetically fierce women are primed to take on the world and smash the patriarchy – one selfie at a time. Freeform’s love letter to modern feminism, “The Bold Type” tackles social issues and politics as much as it does love and fashion.
Season one of “The Bold Type” has garnered over 20 million views on Freeform and all digital platforms.
“When we launched ‘The Bold Type,’ we had no idea just how strongly it would resonate with young adult viewers who quickly saw their world of intense friendships, relationships, career ambitions, social media habits, and crazy sex and love lives reflected back at them,” said Joanna Coles, chief content officer for Hearst Magazines. “The positive response has been overwhelming – we couldn’t ask for better partners in Freeform and Universal TV and look forward to pushing the envelope further in Season 2 with the phenomenal women and men of ‘Scarlet.’”
“At Freeform, we are committed to delivering shows that celebrate the power and possibility of the female voice,” said Karey Burke, EVP, Programming & Development, Freeform. “Season one of ‘The Bold Type’ brought culturally significant stories to the masses that not only entertain but also empower our viewers to conquer the world – we are excited to continue to champion these incredible women.”
The series stars Katie Stevens as Jane Sloan, Aisha Dee as Kat Edison, Meghann Fahy as Sutton Brady, Sam Page as Richard Hunter, Matt Ward as Alex Crawford and Melora Hardin as Jacqueline, editor-in-chief of Scarlet Magazine. “The Bold Type” is executive produced by Amanda Lasher, Sarah Watson, David Bernad, Joanna Coles and Ruben Fleischer. Holly Whidden is co-executive producer. The series is a co-production between Freeform, Universal Television and The District production.
Season one of the series is available to stream on the Freeform app, Freeform.com, On Demand, and Hulu.