Adult Swim, which is already the number-one network with young adults, now has the number-one comedy across all of television with adults 18-24 and 18-34, thanks to the adventures of Rick and Morty. The animated-series, created by Dan Harmon and Justin Roiland, just completed its third season on Sunday, delivering the highest ratings in the network’s history according to Nielsen Live+7.
The critically acclaimed animated series that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe, has become a multi-platform sensation not just on television, but across digital, gaming, livestreaming, retail, and fan experiences. I also think that Rick and Morty cosplay and Halloween costumes (which can be crafted or bought at sites like Amazon.com) will be one of the biggest trends to look for this year.
“Rick and Morty is truly what a modern day hit looks like across multiple screens and multiple touchpoints,” said Christina Miller, President Cartoon Network, Adult Swim and Boomerang. “Dan and Justin have created a world, not just a show, and fans are completely engaged.”
The lead up to Rick and Morty’s return in July, showed that fan engagement was higher than ever when an April Fool’s Day livestreaming event on AdultSwim.com registered 3 million unique visitors. Facebook, which also hosted the livestream, recorded 43.3 million impressions and 8.7 million video views combined. More than 60,000 fans have flocked to the Rickmobile, a custom mobile pop-up shop which has been touring the country and has made over 40 stops to date.
The show’s companion mobile game, Pocket Mortys has over 14 million downloads and Rick and Morty: Virtual Rick-ality was the #1 most downloaded VR game on STEAM at launch in April and the series’ popularity has led to top selling apparel lines with Spencer’s and Hot Topic.
Rick and Morty’s comic book series also landed on the The New York Times bestseller list (Volume 1 available on Amazon for $30) and Barnes & Noble’s Best Comics and Graphic Novels list.