Twitch announced the launch of the official Twitch Online Store, its first online offering of authentic brand merchandise available through Amazon. Twitch’s initial product offering ranges from Twitch logo shirts in the brand’s signature purple, to fun home goods like plush pillows and drinkware. Fans of Twitch can expect to see periodic updates to the collection through fashion items like the Joystick tee, which is a playful throwback to the origins of the video game community. Items are discoverable through Twitch and Amazon and can be purchased through an Amazon account.

“Our community is devoted to Twitch and have been vocal about wanting to show off their love for the brand,” said Jennifer Dabnor, Director of Private Label, Licensing, Twitch. “Giving our community access to items like our coveted purple Twitch shirts and expanding into women’s fits and kids options allows us to embrace the broader Twitch community. We also want to make it easy for our fans to show off their Twitch pride, which is why we are providing them with a 24/7 digital store powered by Amazon.”

To purchase, shoppers need an Amazon account. All Amazon/Twitch Prime members in the US will receive free 2-day shipping with all purchases. Some items will be eligible for international shipping to select countries.

At launch, Twitch fans will find 18 available items, including Tees (regular, v-neck, pocket, and baseball), hoodies, hats (snapback, dad, and trucker), a racerback tank top, pint glass, mug, and pillow plush. Expect popular Twitch logo items to stick around all year and be complemented with fashionable seasonal items essential for the community.

Twitch will also be producing unique and special items for select events, including the upcoming TwitchCon 2017. At the convention, Twitch will be further expanding its collection by introducing more innovative offerings. This includes Twitch branded longboards in collaboration with established skating brand LandYachtz and the much requested adult onesies.

To see what is available at the Twitch online store, or to stay updated on new items coming soon, visit