Just a few days after Amazon announced the all-new Fire TV lineup, and a week after Apple announced the new Apple TV, Roku announced five new streaming players this week, including a range of player models that offer better performance, improved wireless reception, and new features. Starting at just $29, the new more powerful Roku Express makes HD streaming easy while those who want Roku’s ultimate player can get the new lower-priced $99 Roku Ultra. In addition, today the company also unveiled the newest version of its operating system, the Roku OS 8.

“Our new streaming player line up provides performance, price and features to meet our users needs so they can sit back, relax and enjoy their TV viewing experience even more,” said Chas Smith, general manager of Roku TVs and players. “Consumers will love our new sleek Roku Streaming Stick+ with an innovative advanced wireless receiver that gives up to four times the wireless range and a remote that controls TV volume and power. It makes 4K and HDR streaming simple.”

The Roku Express and Roku Express+ is the second-generation of the popular option. The Roku Express+ offers the same streaming experience, with options to connect via HDMI or composite A/V ports (red/yellow/white jacks).

The new Roku Streaming Stick and Roku Streaming Stick+ features a quad-core processor and 802.11 AC dual-band MIMO wireless. The models now comes with a voice remote that includes TV power and volume buttons that can control compatible TV models and the Roku Streaming Stick together. The Roku Streaming Stick offers HD streaming for $49.

The Roku Streaming Stick+ also offers an advanced wireless receiver that is innovatively built into the power cord. This new model offers up to four times the wireless range than the 2016 Roku Streaming Stick to minimize buffering. It combines 4K Ultra HD and HDR picture quality with the portability of the popular stick form factor. Great for HD, 4K and 4K HDR up to 60 frames per second (fps) streaming at $69.

Those looking for the best will want to check out the Roku Ultra, offering the best wireless performance and the ability to stream in HD, 4K and 4K HDR with up to 60 fps. The Roku Ultra features an ethernet port for wired connectivity and a micro SD slot to help speed up streaming channel load times. With the new remote, consumers can power up and change volume on the TV, plus use voice to find favorite shows. There’s also a headphone jack for private listening and a remote finder button that helps locate lost remotes. The device starts at $99.

The new line of streaming players will be available for pre-order beginning today from Roku, Amazon and other outlets.