FOX is partnering up with Twitter to stream more of the network’s fall-lineup on the social-media platform. The streaming initiatives included in the partnership include “Empire,” “The Mick,” as well as the network’s new comedy, “Ghosted”.
“With so much competition out there, it’s more important than ever to create innovative ways to promote our shows and connect directly to our viewers,” said Shannon Ryan, Chief Marketing Officer of Fox Television Group. “From introducing new fans to GHOSTED, to creating a catch-up opportunity with THE MICK marathon, to building fan conversation for EMPIRE with the live pre-show, this exciting partnership with Twitter allows us to tailor each initiative for every show.”
“FOX programs and talent regularly engage fans and drive conversation on our platform,” said Todd Swidler, Global Head, Live Video Business at Twitter. “We’re excited to partner with FOX to bring TV viewing and conversation even closer together. The discussion of TV shows has always taken place on Twitter and it is a natural evolution to add TV premieres and live pre-shows to our video experience.”
Twitter users can expect a live “Empire” pre-show which will run exclusively on Twitter all season-long. The show will feature cast members and guest stars from the series, as well as journalists and influencers, to discuss the series. Streaming throughout the season, the show will air a half-hour before the show starts to engage with fans before the drama airs.
Marking a Twitter first, the premiere episode of “Ghosted” will stream nightly at 9pm ET from Thursday, Sept. 21 to Sunday, Sept. 24. The streaming episode will feature a special introduction by the show’s stars, Craig Robinson and Adam Scott, with a Twitter Q&A featuring members of the show’s cast to follow each night’s presentation.
Twitter also will stream a marathon of Kaitlin Olson’s Top Five episodes of “The Mick”. The episodes will stream with a special introduction by Olson, and will feature live Tweet participation by the show’s cast and producers. The streams for each program will be available on Twitter and connected devices and can be viewed via the program’s Twitter handle. The Empire live pre-show will be available worldwide on Twitter, while “The Mick” and “Ghosted” are U.S. only. Each stream also will be accompanied with a Twitter timeline, featuring the related real-time conversation.
If you haven’t read-up on “Ghosted” yet, the series will star Craig Robinson (“The Office,” “This Is the End”) and Adam Scott (“Parks and Recreation,” “Big Little Lies”). The single-camera, live-action comedy is about two men (with very different point of views on the paranormal) who are recruited by a secret government agency called The Bureau Underground. Also starring Ally Walker (“Colony,” “Sons of Anarchy”), Adeel Akhtar (“The Big Sick,” “The Night Manager”) and Amber Stevens West (“The Carmichael Show,” “22 Jump Street”), this heroic group of underdogs will look into “unexplained” activity in Los Angeles, as they attempt to uncover the truth and keep the earth rotating on its axis for at least one more day.