Comedy Central’s decision to run an eight-day “South Park” marathon, which consisted of over 250 episodes from the series’ first twenty seasons, earned huge ratings for the show. The marathon also drove Comedy Central to its highest-rated Weekday Total Day and Prime since September 2016.
The South Park takeover, which ran from September 6 through September 13 leading up to the season 21 premiere increased Comedy Central’s Total Day Adults 18-49 rating by +27% compared to the prior four-week time period average and by +21% compared to the year ago period.
The eight-day marathon particularly resonated with millennials (Adults 18-34), which saw gains of +46% in the demo across the marathon vs. recent levels. Over the duration of the stunt, more than 10 million unique viewers dropped in to watch the ongoing adventures of Stan, Kyle, Cartman and Kenny, with over seven million video views and 500K engagements generated via social posts across Facebook, Twitter and Instagram.
Immediately following the conclusion of the marathon, the 21st season premiere of South Park drew 1.7 million total viewers and scored a 1.36 Adult 18-49 rating making it #1 show on cable on Wednesday and the highest-rated premiere in 2017 among Adults 18-49, as well as Adults 18-34, for any primetime comedy across all of ad-supported cable.
Leading out of the South Park season premiere, the 4th season premiere of Broad City scored its highest-rated episode since its series premiere and The Daily Show with Trevor Noah earned its 3rd highest-rated episode of 2017 (0.59 A18-49). The strong performance throughout the day and night boosted Comedy Central to its highest-rated weekday Total Day and Prime since September 2016.
All-new episodes from this season will be available to stream in HD exclusively on South Park Studios and Hulu the day after they premiere. Fans will continue to have next-day access to new episodes, as well as the entire South Park library, across all internet-connected devices with a Hulu subscription.
Trey Parker and Matt Stone are the co-creators of South Park. Parker, Stone, Anne Garefino and Frank C. Agnone II are the Executive Producers of the Emmy and Peabody Award-winning South Park. Eric Stough, Adrien Beard, Bruce Howell and Vernon Chatman are Producers. Chris Brion is the Creative Director of South Park Digital Studios.