Apple introduced the new Apple TV today offering 4K resolution and designed to deliver a cinematic experience within the home. With support for both 4K and High Dynamic Range (HDR), Apple TV 4K will allow viewers to enjoy a growing selection of 4K HDR movies on iTunes. iTunes users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available. Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix and Amazon Prime Video, coming soon.
“Bring the magic of the cinema straight to your living room with the new Apple TV 4K,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Customers will love watching stunning 4K HDR movies from an impressive catalog on iTunes, while also getting automatic upgrades of 4K HDR movies already in their iTunes library and enjoying 4K content on services like Netflix and Amazon Prime Video, coming soon.”
All of this resolution is powered by the A10X Fusion chip, which is the same chip that powers the iPad Pro. The new device will offer support for both Dolby Vision and HDR10 ensures users can enjoy incredible-looking TV shows and movies on any HDR TV. The new Apple TV also offers a high-performance 4K video scaler, which makes HD content look better than ever on a 4K TV. The new Apple TV will make sure its outputting to the highest resolution possible, which allows viewers to get the most out of their TV, whether it’s an older HDTV or the latest 4K Dolby Vision OLED. This also allows the device to detect your 4K TV’s capabilities, and optimizes setup for the best quality picture.
Siri and the Apple TV app are easy ways to find and play exactly what you want. The TV app brings all your favorite shows and movies together, and Siri makes it possible to search and access content across Apple TV using just your voice. The TV app supports over 60 services on Apple TV and iOS devices, with more being added all the time. Whether you’re at home or on the go, it’s easy to discover and watch TV shows and movies from multiple apps in one place. Siri is also smart about 4K HDR, so it will be simple to find movies and TV shows in the highest picture quality across your apps (e.g., “Show me movies in 4K”). Sports fans in the US will be able to track their favorite teams and get on-screen notifications whenever they are playing, as well as see all the teams, leagues and sporting events currently playing through a dedicated Sports tab. Starting this month, the TV app will be available in Australia and Canada, in addition to the US. And, by the end of the year, it will expand to France, Germany, Norway, Sweden and the UK.
Using the Apple TV, users can share recent photos and videos from iPhone and iPad, including the best Memories, with friends and family on the biggest screen, with iCloud on Apple TV, which will now support HDR and 4K. With support for AirPlay 2, coming later this year, Apple TV can control multiple AirPlay 2-compatible speakers as well as your home theater speakers to create the ultimate home music experience.
Pricing & Availability
Apple TV 4K starts at $179 (US) for 32GB or $199 (US) for 64GB, joining Apple TV (4th generation) 32GB at $149 (US), available from Apple.com and Apple Stores, as well as through select Apple Authorized Resellers and carriers (prices may vary). Customers will be able to order both Apple TV 4K models beginning Friday, September 15, with availability beginning Friday, September 22.