Disney launches ‘Club Mickey Mouse’ on social media
A new generation of superstars in the making
Disney has named a new class of Mouseketeers, the moniker that launch the careers of Justin Timberlake, Britney Spears, Christina Aguilera, and countless others. The show is being rebooted as a new digital program called “Club Mickey Mouse,” and kids can already follow along on the adventure.
The series will launch through the Disney Digital Network on Social Media platforms, and eight teens have been selected as the next class of Mouseketeers. Starting today, “Club Mickey Mouse” follows the journey of the new Mouseketeers as they create new music and choreography and build friendships. The program will stream on Facebook and Instagram through Facebook Anthology, and the show is one of the first programs created entirely for social-feeds. The cast will document the behind-the-scenes process of writing their own songs, choreographing their dances, and their experiences on set for fans to follow along on social-media.
Each week will culminate in a unique musical performance and a marquee music video. Walt Disney Records will also distribute the original music weekly through online music stores, including a new “Club Mickey Mouse” theme song which will be released on September 12, 2017.
“We see ‘Club Mickey Mouse’ as always-on content versus a show or series,” said Andrew Sugerman, Executive Vice President of Publishing and Digital Media at Disney Consumer Products and Interactive Media (DCPI). “It’s an entirely new approach to programming content. It’s not a traditional web series and it’s not just digital-first, it’s social-first. It’s programmed specifically for social media audiences who want to follow the kids’ journey just as they would follow their friends’ stories.”
“Partnering with Disney to relaunch ‘Club Mickey Mouse’ is enabling us to introduce printing to an entire generation who likely haven’t experienced the joy of print,” said Vikrant Batra, Global Head of Print Marketing, HP. “In the always-on climate we live in – especially among Gen Z audiences – digital photos are often lost as quickly as they’re snapped. Instant mobile printing with Sprocket allows us to re-experience amazing moments as a memory to hold on to, and the Mouseketeers are helping bring awareness to this – as well as how fun, creative and playful printing can be.”
The new class of “Club Mickey Mouse” Mousketeers includes Regan Aliyah, Jenna Alvarez, Ky Baldwin, Gabe De Guzman, Leanne Tessa Langston, Brianna Mazzola, Sean Oliu, and Will Simmons.
“From the original cast of Mousketeers to the pop power of the 1990’s ‘Mickey Mouse Club,’ this franchise has always discovered, nurtured, and incubated original talent who have gone on to do great things and make a real impact on culture,” said Sugerman. “We’re excited to continue that legacy and to welcome the Mousketeers into our network of Maker creators, support their crafts as authentic songwriters, choreographers, and artists, and bring a new generation of teens back into the Club.”