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‘Marvel’s Inhumans’ powers $1.5M in previews over the holiday weekend

Behold the power of Marvel

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While most of the major Hollywood studios decided not to release a film over the doomed Labor Day weekend, Marvel decided that it would be the perfect time to tease the studio’s upcoming TV series. Marvel premiered the first two episodes of “Marvel’s Inhumans” in IMAX theaters this weekend, a move that paid-off well for the studio. The show itself will have a big series premiere on September 29, but you have another week to catch the first two episodes on the big-screen if you want an early preview. Despite lackluster reviews, and an absolutely terrible Labor Day box-office, “Marvel’s Inhumans” did manage to make an estimated $1.5M across 393 theaters. That’s an impressive gross for a limited release. With an average of $3,817 a theater, that average almost ties the number-one movie of the holiday weekend (“The Hitman’s Bodyguard” took the top spot after making $10.53M across 3,370 locations nationwide for an average of $3,125). Critics have not been kind to the preview of the series (which has only previewed the first two episodes) but hopefully things will pick-up before ABC has to make a decision about a renewal. When the series launches later this month we will have a bigger audience to judge fans’ reactions to the new show, but things aren’t looking great for the new Marvel installment on ABC.

ABC has launched some very popular Marvel properties in the past, both “Agents of S.H.I.E.L.D.” and “Agent Carter” were both hits when they first premiered on the network. “Agent Carter” didn’t quite make it as long as “Agents of S.H.I.E.L.D.,” but the cancellation did not slow down series star Hayley Atwell who quickly moved on to another drama. Over on ABC owned Freeform, the network is gearing up to launch “Marvel’s Cloak & Dagger” and “Marvel’s New Warriors” this year, and Disney XD already has a long list of popular animated series that are based within the Marvel Universe, including “Spiderman” “Guardians of the Galaxy” and “The Avengers”. Overall, ABC and its networks have been nailing their Marvel installments, so we hope that things come together for this new series.

If you are new to the “Marvel’s Inhumans” story, the show will follow the adventures of the royal family, which includes “Black Bolt,” the King of the Inhumans. Black Bolt’s voice is so powerful that the slightest whisper can destroy an entire city, and his family (and dog) also have amazing powers. After the Royal Family of Inhumans is splintered by a military coup, they barely escape to Hawaii. The network teases that in Hawaii “their surprising interactions with the lush world and humanity around them may prove to not only save them, but Earth itself”.

“Marvel’s Inhumans” stars Anson Mount as “Black Bolt,” Iwan Rheon as “Maximus,” Serinda Swan as “Medusa,” Eme Ikwuakor as “Gorgon,” Isabelle Cornish as “Crystal,” Ken Leung as “Karnak,” Ellen Woglom as an undisclosed character, Sonya Balmores as “Auran” and Mike Moh as “Triton.” The series is executive produced by Scott Buck, along with Marvel’s Jeph Loeb and Jim Chory with Buck serving as showrunner.  Roel Reiné will direct the first two episodes. This series is a Marvel and IMAX project and is co-produced by Marvel Television and ABC Studios.

The “Cloak & Dagger” story-line does seem perfect for Freeform, and the show is packed with the star-power of fan-favorite Olivia Holt. The show will tell the story of Tandy Bowen (Olivia Holt) and Tyrone Johnson (Aubrey Joseph) – two teenagers from very different backgrounds, who find themselves burdened and awakened to newly acquired superpowers which are mysteriously linked to one another. Tandy can emit light daggers and Tyrone has the ability to engulf others in darkness. They quickly learn they are better together than apart, but their feelings for each other make their already complicated world even more challenging. As we said, this is perfect for Freeform. The network has ordered 10 one-hour episodes slated to debut early 2018. “Marvel’s Cloak & Dagger” stars Olivia Holt, Aubrey Joseph, Andrea Roth, Gloria Reuben, Miles Mussenden, Carl Lundstedt, James Saito and J.D. Evermore. The series is co-produced by Marvel Television and ABC Signature Studios. Joe Pokaski (“Underground,” “Heroes”) serves as showrunner and executive producer; Jeph Loeb (“Marvel’s The Punisher,” “Marvel’s The Defenders”), Marvel’s head of Television, and Jim Chory (“Marvel’s The Punisher,” “Marvel’s The Defenders”) also serve as executive producers. Gina Prince-Bythewood (“Love & Basketball”) directed the first episode.

Out of all the stories, “Marvel’s New Warriors” is probably the most fun, at least so far. Not your average drama, “Marvel’s New Warriors” is a new comedic live-action adaptation of the popular Marvel comic featuring young adult heroes. This marks Marvel’s first foray into comedy for a television series, and we have high hopes for the adaptation. “Marvel’s New Warriors” is about six young people with powers living and working together. With powers and abilities on the opposite end of the spectrum of The Avengers, the New Warriors want to make a difference in the world … even if the world isn’t ready. Not quite super, not yet heroes, “Marvel’s New Warriors” is about that time in your life when you first enter adulthood and feel like you can do everything and nothing at once – except in this world, bad guys can be as terrifying as bad dates.  The network has ordered ten 30-minute episodes slated to debut in 2018.