September means back to school, and for the students of Hogwarts School of Witchcraft and Wizardry, that means a train ride and a little bit of magic. Fans of Hogwarts can now visit the iconic location for free, simply by using an immersive digital experience that launched today on Pottermore.
Users visiting the website will have the opportunity to explore the famous wizarding school and its grounds, including the Quidditch pitch where Harry mastered catching the Golden Snitch. You will also find spots like the Forbidden Forest, which is complete with Hagrid’s hut. The castle and its grounds are peppered with ‘hotspots’ – clickable points that expand to provide details about the magic and mystery of the famous wizarding school that Harry Potter attended.
“We’ve seen many interpretations of Hogwarts – from the artwork in the illustrated editions of the books to the eight feature films from Warner Bros.,” says Henriette Stuart-Reckling, Global Digital Director, Pottermore. “This new feature on our website marks the first time fans will have the opportunity to explore the famous wizarding school any time, any place and at their own pace. It’s a unique, mobile-first experience using bespoke visual assets allowing anyone to ‘visit’ Hogwarts on-the-go.”
This first-person experience allows visitors to “fly through” three main areas, which include the exterior of the castle, and the Quidditch pitch.
The September launch of the Hogwarts Experience coincides with one of the most important dates on the wizarding world calendar, the first official day of school at the Hogwarts School of Witchcraft and Wizardry.
The Hogwarts Experience, which is free to all registered users of Pottermore, is available across most devices including smartphones, tablets and computers.
Pottermore is the digital publishing, e-commerce, entertainment and news company from J.K. Rowling, and is the global digital publisher of Harry Potter and J.K. Rowling’s Wizarding World. As the digital heart of J.K. Rowling’s Wizarding World, pottermore.com offers news, features, and articles as well as new and previously unreleased writing by J.K. Rowling.