Fitbit has a new Smartwatch, Scale and Headphones
Three new devices hit the Fitbit market
Fitbit introduced a trio of new devices today, all focusing on wellness and fitness. The company introduced a new smartwatch called the Ionic, a new bluetooth enabled scale called the Aria 2, and a new wireless headphone option called the Fitbit Flyer. All three devices are designed to work together, keeping you on-track and ready to tackle your favorite workouts. It might be a great time to check out the older models as well (available here on Amazon) if you are looking for a discount.
The Fitbit Flyer is a new wireless headphones option with a focus on fitness. The device offers a durable, sweatproof design and customizable fit. The Fitbit Flyer is also the first wireless headphones to incorporate technology from Waves MaxxAudio, and the Flyer delivers two sound profiles so you can personalize your listening experience. The Flyer was also designed to work seamlessly with the new Fitbit Ionic smartwatch, which was also announced today.
“As we launch our first smartwatch with on-device music, providing quality wireless headphones to better help users reach their goals is a natural extension of our product offerings,” said James Park, CEO and co-founder of Fitbit. “Coupled with research that shows 64% of fitness tracker owners are interested in purchasing wireless headphones, it makes sense for us to bring our unparalleled health and fitness expertise to this space to deliver what our consumers are looking for most: great fit they can count on all day and for any workout, along with high quality sound to keep them motivated.”
“I see the positive effect music has on my clients every day, giving them the added push to workout harder and longer,” said Harley Pasternak, Fitbit Ambassador. “With Fitbit Flyer, you get great looking, comfortable headphones that work perfectly with my new Fitbit smartwatch. Paired with great sound quality, it will help keep your focus where it belongs – on your next repetition or walk – instead of worrying about your headphones staying in your ears.”
The Flyer also offers AAC wireless codec, as well as Passive Noise Isolation to improve sound quality and reduce the distraction of outside noises. With two different sound settings on-device – Signature and Power Boost – you can select the profile that’s right for you by using the control box right on your headphones. As the first headphones to incorporate Waves MaxxAudio technology, which is used for audio production in hit records, major motion pictures and video games, Flyer’s Power Boost setting amplifies bass for a high-fidelity sound experience.
Flyer’s durable design has a 3-button control box lets you easily adjust sound, pause music and change songs on the go, while audio prompts keep you looped into incoming calls, battery life, song volume and more. With multi-device connectivity, you can simultaneously connect to two Bluetooth devices at once, making it easy to switch back and forth between listening to music on a computer or Fitbit Ionic to accepting a call on your phone, or even chatting with your digital assistant including Cortana, Google Assistant or Siri. The dual microphone enables high quality hands-free phone calls, reducing external noises, such as wind and crowd-noise to ensure voice clarity.
The Fitbit Flyer is available in two colors, lunar gray or nightfall blue, for presale today on Fitbit.com and select online retailers tomorrow for $129.95.
The new Fitbit Smartwatch will be called the Fitbit Ionic, and focuses on health and fitness. The Ionic builds on Fitbit’s health and fitness focus with a new relative SpO2 sensor, making it possible to track deeper health insights like sleep apnea in the future, GPS tracking, on-device dynamic workouts, improved heart rate tracking, and water resistance up to 50 meters. Plus, smart features like contactless payments, on-board music, smart notifications, and a variety of popular apps and clock faces available in the Fitbit App Gallery.
Ionic also has all the core features our users love from Fitbit like 4+ day battery life, automatic activity and sleep tracking, and cross-platform compatibility.
“Ten years ago, Fitbit pioneered the wearables category with the introduction of its first health and fitness tracker. Since then, we have become the leading global wearables brand, setting the pace of innovation in the category and establishing the largest social fitness network that helps millions of people around the world be healthier,” said James Park, co-founder and CEO of Fitbit. “With Ionic, we will deliver what consumers have not yet seen in a smartwatch – a health and fitness first platform that combines the power of personalization and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future.”
A few of the special features available through the Fitbit Ionic include a Personal trainer with Fitbit Coach; the Running companion tracker, a new swim exercise mode; enhanced GPS tracking; improved heart rate technology; the Fitbit Pay system; and smart notifications.
“Whether I’m trying to stay in shape during the off-season or train for the playoffs, tracking my activity and health on and off the court is crucial to my success,” said Harrison Barnes, Fitbit Ambassador, Olympic gold medalist and star forward for the Dallas Mavericks. “With Ionic, I can see my heart rate zones in real-time so I can gauge how hard I’m pushing myself during a workout, and track my sleep each night to make sure I’m rested and recovered so I’m at my best on the court the next day.”
Ionic runs on Fitbit OS, which includes the launch of the Fitbit App Gallery, where you can select the apps and clock faces that appeal to you so you’re always armed with the information you want most, in a way that reflects your own personal needs and style.
The App Gallery offers a range of health and fitness apps from Fitbit like Exercise, Fitbit Coach, Relax, Timer and more, as well as popular apps that are designed to make life easier and more convenient when you’re on the go. Each app is designed specifically for Ionic so you don’t have to download an accompanying mobile app or have your smartphone nearby. Apps already set to launch on the device include Pandora, Starbucks, Strava, an AccuWeather app and more.
Fitbit Ionic is available for presale today on Fitbit.com and select online retailers tomorrow for $299.95.
Lastly, the Fitbit Aria 2 Wi-Fi Smart Scale will connect with your smartphone’s Bluetooth connection, helping you track and understand your body composition including weight, body fat percentage, lean mass and BMI. By syncing your data from Aria 2 with the Fitbit app, you can see all of your stats in one place making it easier to track your progress and get results.
“Our users have great success when using our app, trackers and scale together to help achieve their health and fitness objectives, with 70% of daily Aria users losing weight in the first six months,” said Jon Oakes, VP of Product at Fitbit. “With a simplified set-up and best-in-class accuracy, Aria 2 is a complement to the Fitbit portfolio of leading health and fitness products, giving you another tool to stay accountable and be empowered to achieve your goals.”
As an FDA regulated medical device, Fitbit Aria 2 has been reengineered for greater accuracy, easy setup and an improved interface to get you started faster on your health journey. One of the biggest advantages to tracking your weight metrics with Aria 2 is that it works seamlessly with all Fitbit devices and the Fitbit app so you can view all of your activity, exercise, sleep, heart rate, nutrition, weight data and trends over time. Through the Fitbit app, you can also log your nutrition, use calorie coaching to see how many calories you’re burning versus consuming in real-time, and compare your food consumption and exercise against your weight trends to stay on track.
“Fitbit provides a more complete picture of your health by showing how everything you do throughout each day contributes to those numbers,” said Dr. David Katz, nutrition expert on the Fitbit Advisory Panel. “With this greater contextualization, you can create a more targeted weight loss plan and develop a deeper understanding of the connection between the stats you’re seeing on the scale and the data on your wrist – helping you attain and maintain long term results.”
Fitbit Aria 2 is available in black and white for presale today on Fitbit.com for $129.95.