Kylie Jenner’s ‘Life of Kylie’ has a strong start with viewers
Kylie Jenner starts strong
Sunday night’s series premiere of E!’s “Life of Kylie” featured two back-to-back episodes, and both were an instant hit for the network. Young Kylie is following in her sisters’ footsteps, with beauty products, a reality show, and a new social-media series in the works. The dual-episode premiere averaged 1.6 million total viewers, but it will be interesting to see how many viewers the show retains next week.
Throughout all of Sunday, the series reached a total unique audience of 3.1 million viewers, a hit for E! and one of thebest premieres that the network has seen. Socially, “life of Kylie” ranked as the #1 unscripted reality show across all key demos for the night, and racked up 36 million social engagements across all platforms in the first three days following its debut.
“The strong premiere numbers show ’Life of Kylie’ has struck a chord with younger viewers, who live online, yet made the show a priority on Sunday night,” said Adam Stotsky, President, E! “By showing Kylie opening up to her fans for the first time, we were able to deepen the connection they felt to her and further solidify E! as the home of all things Kardashian and Jenner.”
“Life of Kylie” follows 20-year-old entrepreneur and reality-star Kylie Jenner as she navigates life as the CEO/Founder of Kylie Cosmetics, and spends personal time with her close confidantes. Fans that are waiting for new episodes of “Life of Kylie” can catch the next one on Sunday.
Kylie Jenner’s first original mobile series, “Ask Kylie,” will feature Kylie opening up about several subjects her fans have asked her opinion on, including dealing with family drama, navigating heartbreak, handling stress, and launching a successful cosmetics empire. The six-episode Snapchat show will be available weekly on the Snapchat Discovery platform starting Saturday, August 12th.
“Life of Kylie” is produced by Bunim/Murray Productions and Ryan Seacrest Productions. Ryan Seacrest serves as the Executive Producer at Ryan Seacrest Productions. Gil Goldschein, Jeff Jenkins, Farnaz Farjam and Andrea Metz serve as Executive Producers at Bunim/Murray. Kris Jenner and Kylie Jenner also serve as Executive Producers.