RCA announced a new line of smart TVs running the Roku OS this week, the units are available today and start at the $250 mark. The RCA Roku TVs are available online and in-store in the U.S., with prices begin at $249.99. The new line of Roky OS models includes a 50” HD model (1920 x 1080) for $499, a 43” HD model (1920 x 1080) for $379, and a 32” model (1366 x 768) for $249.
The new RCA Roku TVs utilize the Roku TV platform to provide RCA customers with an easy-to-use smart TV interface, which features favorite streaming channels alongside other entertainment options like cable boxes, gaming consoles, antennas and other devices. In the U.S. customers have quick access to more than 5,000 channels and 500,000 movies and TV episodes as well as fast and easy Roku search, which offers a quick look across 300+ streaming channels to find movies and TV shows with results ranked by price.
The new line is on sale at Walmart.com and Amazon.com today. The TVs are also available for purchase in-store at BJ’s and Brand Smart, as well as at ABC Appliances, Bi Mart, Cowboy Maloney, Evine and Shopko.
“We are excited to make our mark once again on the TV landscape,” said Claire Villeneuve, head of trademark licensing for Technicolor, which owns the RCA Brand. “TV viewing habits are changing and streaming is becoming the norm. RCA’s partnership with Roku allows us to offer our customers a fantastic, yet affordable smart TV with amazing content choices, on one of the most robust smart TV platforms available.”
“By aligning with Roku, we’re offering consumers the affordable innovation they’ve come to expect from the RCA brand and we see this partnership as helping RCA to once again make an impact in the U.S. TV marketplace,” said Aaron Herzog, President of Display-Vu, an affiliate of Curtis International Ltd., which manufactures the RCA brand TVs.
RCA Roku TVs include a TV tuner input to receive over-the-air TV channels and feature the ability to create a Favorites Channel list. The Live TV Pause feature even allows consumers to conveniently pause live broadcasts.
The RCA Roku TV comes with an easy-to-use remote featuring channel shortcut buttons to get to content quickly. The free Roku mobile app turns iOS or Android mobile devices into a streaming companion and features remote functionality, voice search, private listening, a keyboard, the ability to share videos, music and photos to the TV and an easy way to find What’s On via a hand-picked selection of movies and TV shows available to rent, buy or watch for free.
“At Roku, we pride ourselves on our simple UI, providing a vast content library and easy ways for TV lovers to find and discover entertainment,” said Chas Smith, general manager of Roku TV & players. “RCA has been associated with American innovation for almost a century and we believe consumers will enjoy the RCA Roku TV experience.”