Kylie Jenner will be kicking-off her new reality show, “Life with Kylie,” with a special series-integration on Snapchat. It’s the perfect spot to launch the series for the reality-star, who has over 175 million followers across Snapchat, Instagram and Twitter. At just 19, Kylie will host (and obviously star in) her first original mobile series later this month, giving fans a chance to interact with the reality star. Called “Ask Kylie,” the social-media series will debut on Snapchat Discover on Saturday, August 12 with five additional episodes to follow on Saturdays leading up to the new episodes of “Life of Kylie” on E!. If you need to set a reminder, “Life of Kylie” premieres with back-to-back episodes Sunday, August 6 at 9pm ET/PT.
Each episode of “Ask Kylie” on Snapchat will feature Kylie opening up about several subjects that her fans have asked her opinion on, including “dealing with family drama, navigating heartbreak, handling stress, and launching a successful cosmetics empire” according to E!. In addition, some of Kylie’s friends will make appearances during the series, including Kylie’s sister Khloé Kardashian, best friend Jordyn Woods, executive assistant Victoria Villaroel and beloved grandmother MJ.
“We are thrilled to launch E!’s second Snapchat Show with one of the biggest stars on the planet,” said Adam Stotsky, President, E! Entertainment. “Kylie’s fans are ravenous for more of her stories and it’s an exciting opportunity to engage her fans in a unique way on a platform where we know they live and breathe.”
“Ask Kylie” is the latest series launched in a successful partnership between E! and Snapchat. E!’s “The Rundown” is one of the first fully produced weekly Snapchat Shows, and earlier this year the show expanded to twice weekly after early success on the platform. The series has become a content franchise, significantly growing and sustaining a loyal, young audience. On average, approximately 3/4 of the audience is between the ages of 13-24, and recent episodes now averaging close to 8 million viewers.