This week, Estée Lauder unveiled a new campaign for a second limited edition makeup collection with fashion designer Victoria Beckham. The new Victoria Beckham Estée Lauder Makeup Collection will be available beginning September 2017 at select retailers globally, as well as the websites victoriabeckham.com, esteelauder.com and Victoria Beckham’s flagship 36 Dover Street London store. Victoria fronts the digital and print campaign, with imagery shot by photographer Lachlan Bailey in New York City.
According to the debut announcements, the new limited edition Victoria Beckham Estée Lauder makeup collection will include a Skin Perfecting Powder, Eye Matte Duo in Saphir/Orange Vif, Eye Ink Mascara in Blackest, Morning Aura Illuminating Creme, and Matte Lipstick in Victoria.
“I am so excited to be expanding my makeup collection with Estée Lauder and launching a second capsule. To work with Lachlan and Estée on the campaign was very special and a real honor.” said Victoria Beckham. “Inspired by my favorite cities in the world, this makeup collection reflects my personal beauty vision. I hope it will make women everywhere feel beautiful and confident.”
“Building on the enormous success of our first joint makeup collection last year, we are thrilled to continue our partnership with Victoria for a second, expanded makeup collection launching in September,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Like our founder, Estée, Victoria has a real understanding of what women want and has applied this to beauty in a very passionate and personal way. With this collection, Estée Lauder and Victoria will further amplify the aspirational beauty conversation with deeper product innovation, newly curated beauty looks and dynamic digital beauty content to inspire women around the world.”
Since launching in 2008, the Victoria Beckham fashion brand has developed a distinctive and modern language of clothing. Beckham’s wardrobe of apparel and accessories are now stocked in over 400 stores in over 50 countries internationally.