Earlier today National Geographic reminded viewers that it has been two years since the controversial killing of Zimbabwe’s famous lion, Cecil. Now, one of his sons has also been shot and killed in a legal trophy hunt, with similarities to the death of his father. The 6-year-old lion cub, Xanda, was shot by a trophy hunter outside of the Hwange National Park in Zimbabwe — close to the area where Cecil was killed with a bow and arrow in 2015.

In light of the killing of Cecil the lion’s son Xanda, Nat Geo WILD announced it will be airing a full day of lion programming in honor of World Lion Day on Thursday, Aug. 10, 2017. The network will dedicate the day to showcasing powerful specials that aim to raise awareness of the plight of these big cats, and celebrate their importance to our planet’s ecosystem.

“Nat Geo WILD is heartbroken about the news of the death of Xanda,” said Geoff Daniels, executive vice president and general manager of Nat Geo WILD. “It’s unfortunate that it takes an upsetting event such as this one to remind the world that our planet’s big cats need our help. Big cats are in decline, and it’s our responsibility to do everything we can to bring awareness to this urgent issue. For this year’s World Lion Day on Aug. 10, we are going to air a marathon of our best lion programming to remind viewers why these cats are so important to protect.”

Nat Geo WILD works closely with National Geographic Society’s Big Cat’s Initiative, a long-term commitment by the National Geographic Society to halt the decline of big cats in the wild . This global initiative actively supports on-the-ground research, conservation and education projects to protect the planet’s top felines. For more information on the Big Cats Initiative and how you can support it, visit NatGeoBigCats.org.

The link about is a great resource for the Big Cat’s Initiative that you can help.