Twitch is reaching out to anime fans new and old. The social-media platform announced a partnership with Crunchyroll this week that will have Twitch hosting a 5-day marathon spanning more than 15 different anime series, and it’s all free.
The Crunchyroll anime marathon will feature episodes from series such as “Yuri on Ice,” “Mob Psycho 100,” “Miss Kobayashi’s Dragon Maid”, and “Rokka: Braves of the Six Flowers”. The marathon begins on July 27 at 3:30 pm PT and will run until August 1st.
If you haven’t done so yet, now would be a good time to link that Amazon Prime account you have to your Twitch account for free Twitch Prime content. The full programming schedule will be revealed on July 21. The marathon will air on Twitch.tv/TwitchPresents, Twitch’s channel for programmatic content.
“Anime content on Twitch always sparks a lot of positive feedback from our community given how gaming and anime culture have borrowed a lot from each other,” said Annie Berrones, Director of Emerging Content Marketing at Twitch. “By partnering with Crunchyroll for our first ever anime marathon and featuring more than 15 different series over the course of five days, we will be able to tap into this passion of our community in a much more robust fashion than ever before.”
To celebrate the marathon, Twitch will release brand new, exclusive emotes themed after some of the featured series. Emotes will be accessible to viewers who subscribe to the TwitchPresents channel.
“Crunchyroll and Twitch bring together passionate fan bases unlike any other in our respective communities — so this first-ever anime marathon is the perfect partnership for Twitch and Crunchyroll fans alike,” said Kun Gao, Co-Founder and General Manager of Crunchyroll. “We’re bringing two powerful fandoms together around our shared passions, and we look forward to introducing new viewers to some of our favorite anime series starting next weekend.”
Crunchyroll joins a growing list of content providers that have aired marathons of TV programming on Twitch to positive community reception. Past marathons include Bob Ross’ The Joy of Painting, Julia Child’s The French Chef, Pokémon, Power Rangers, Cosmos: A Personal Voyage, Mister Rogers’ Neighborhood, and Mystery Science Theater 3000. The Crunchyroll partnership marks the first Twitch marathon to represent the broader anime scene.