Amazon Prime Day hits a new record in sales and shoppers
Another great year for Amazon Prime shoppers
Another Amazon Prime Day has come and gone, and the company stated that sales on July 11 surpassed Black Friday and Cyber Monday, making it the biggest day ever in Amazon history. With hundreds of thousands of deals, this year’s Prime Day was too big for 24 hours – so Prime members had 30 hours to shop. The Prime Day 2017 event grew by more than 60 percent compared to the same 30 hours last year, and sales growth by small businesses and entrepreneurs was even higher. More new members joined Prime on July 11 than on any single day in Amazon history. Tens of millions of Prime members made a purchase on Prime Day 2017, more than 50 percent higher than the prior year.
Prime members’ most popular purchase was the Echo Dot ($49 at Amazon), which was not only the best-selling Amazon device this Prime Day, but also the best-selling product from any manufacturer in any category across Amazon globally. Prime Day 2017 was also the biggest sales event ever for Amazon devices in the U.S. and around the world, including record sales for Echo, Fire tablets and Kindle devices. The all new Element 55-inch 4K Ultra HD smart LED TV – Amazon Fire TV Edition was the be
Other top-sellers include the Instant Pot DUO80 7-in-1 Multi-Use Programmable Pressure Cooker; and the 23 and Me DNA Tests for Health + Ancestry. In the U.K the top-seller was the TP-Link Wi-Fi Smart Plug, works with Alexa, and the Sony Playstation 4.
“To those customers who tried Prime for the first time and our long time members, thank you for a great Prime Day,” said Greg Greeley, Vice President, Amazon Prime. “Our teams around the world will keep working to add more and more to your membership, so Prime continues to make your life better every day. We are already looking forward to our Prime Day celebration next year.”
Yesterday, Prime members purchased seven times more Amazon Echo devices globally than on Prime Day 2016, and more than 3.5 million toys were purchased by customers worldwide on Prime Day 2017. The Amazon app was also a hit, with tens of millions of customers used the Amazon App on Prime Day.
Today’s Amazon deals include 25% off select Audio Technica products and sports and athletic equipment.
“We’re absolutely thrilled – our daily sales increased by over 500 times on Prime Day. Within the first six hours, Furbo Dog Camera shot up to the No.1 Best Seller in four categories including the highly competitive pet supplies and home monitor category,” said, Victor Chang, Furbo Dog Camera, Bellevue, Washington.
“Prime Day was a huge success for us. We had a massive lift in sales last night compared to an average Monday night, and our deal sold out almost as soon as it went live. The level of demand far surpassed our expectations,” said Caron Proschan, Simply Gum, New York, New York.
“Prime Day has been another amazing success this year! Both Monday and Tuesday (Prime Day) were record days in sales for our business. It’s great to have the additional sales boost during these traditionally slower summer months,” said Tyler & Courtney LeCompte, Confetti Momma, Lafayette, Louisiana.
“Overall, for the Prime Day event (all 30 hours), we saw about 20 times more overall sales. This is a huge benefit to our business, as it gives us exposure to thousands of new customers, and helps us with cash flow as we ramp up on inventory for the Holiday Season,” said Ben Arneberg, Willow & Everett, Boston, Massachusetts.
“So far, this year’s Prime Day sales increased 350 percent from last year’s. Getting the opportunity to offer lightning deals as a Handmade at Amazon artisan has been a boom to my business,” said Marcia Ricchiuti, Kahili Creations, Pahoa, Hawaii.
“LightAccents had a fantastic Prime Day. It was our best sales day in over two years,” said Lawrence Bibi, LightAccents, based in New York, New York.