Happy Amazon Prime Day! The retailer just started the annual event and deals are already launching across the site. The company started the event six hours earlier than last year, giving members 30 hours to shop instead of the usual 24hrs.

Prime Day will offer new deals every five minutes, and most of them sellout in just minutes. Prime members can visit amazon.com/primeday to stream live deal reveals at the top of every hour during peak shopping times, you can also buy the featured products right there. If you aren’t a Prime Member, don’t worry, anyone can shop and save on Prime Day by joining Prime or starting a free trial at amazon.com/primeday.

If you are looking for TVs, then you want to visit the amazon.com/primedaytvdeals page to shop top TV deals. TV deals will run at various times throughout the 30-hour shopping period.

Select TV deals include the newly released Element 55-inch 4K Ultra HD smart LED TV, which is also known as the Amazon Fire TV Edition, which will be $399 today. You can also save up to 25% off select TCL smart TVs. Those deals include a $119 28-inch option; a 32-inch 720p for $99; and a 40-inch 1080p option for $199. Amazon also stated that a 55-inch “premium brand 4K smart LED TV” will be offered for just $599. You can get 15% back on select Samsung TVs, audio and more on Prime Day with an Amazon Prime credit card.

“Our teams have been working for months to source exciting and interesting deals. Our fulfillment centers are loaded with products, our operations associates are ready and our transportation partners around the world are excitedly waiting for the first Prime Day order,” said Greg Greeley, Vice President, Amazon Prime. “This Prime Day, our Prime members will find hundreds of thousands of deals on everything they’re into – from beauty fans to bookworms and gamers to gardeners.”

A few of the biggest deals being offered today are on Amazon Products themselves, which makes a lot sense for the retailers. You can save on Amazon Echo, Echo Dot, Echo Show, Amazon Tap, and other Amazon products throughout the day today.

The biggest deals on Amazon products include up to 50% off the Amazon Echo; $15 off the Echo Dot; $30 off on the Kindle Paperwhite; $40 off on the Fire HD 8 Kids Edition; and the best-selling Fire 7 will be on sale for just $29.99 today. There will also be a $75 savings on the Echo Show and Arlo Security Camera bundle, and 30% savings on an Echo Dot and TP-Link Smart Plug bundle.

Prime members who haven’t yet tried Amazon Music Unlimited can add four months of the full catalog streaming service for just $0.99 when buying Echo devices, Fire TV streaming media players or Fire tablets.

A few of the other major deals that you want to watch for include $50 off on the August Smart Lock, and you can save big on an Echo Dot and Sony XB10 bundle (Amazon stated that the deal will be under $70). Sony’s XB950B1 Extra Bass Wireless Headphones will also be on sale, and you can save up to 50% on select video games, consoles and accessories. PC gamers will want to shop the deals throughout the day as well, with deals up to 40% off on PC gaming laptops, desktops and accessories.

New customers get $10 off their first Prime Now order and $10 off their next order using promotional code 10PRIMEDAY.