The third annual Amazon Prime Day is just a few hours away at this point, and Amazon is starting things off six hours earlier than before. That will give members 30 hours to shop beginning at 6pm PT / 9pm ET today, Monday, July 10. With new deals starting as often as every five minutes, Prime members can visit to stream live deal reveals at the top of every hour during peak shopping times – and buy the featured products right there, as they’re watching – as well as get deal updates and insider tips on everything they need to know about Prime Day.

Anyone can shop and save on Prime Day by joining Prime or starting a free trial at

“Our teams have been working for months to source exciting and interesting deals. Our fulfillment centers are loaded with products, our operations associates are ready and our transportation partners around the world are excitedly waiting for the first Prime Day order,” said Greg Greeley, Vice President, Amazon Prime. “This Prime Day, our Prime members will find hundreds of thousands of deals on everything they’re into – from beauty fans to bookworms and gamers to gardeners.”

Prime members with an Amazon Echo, Echo Dot, Echo Show, Amazon Tap, compatible Fire TV or Fire tablet can start their Prime Day shopping even earlier. Beginning at 4pm PT / 7pm ET today, July 10, voice shoppers will have exclusive early access to select Prime Day deals. You can learn more on voice-ordering and commands by visiting

In addition to tens of thousands of Lightning Deals throughout the 30-hour shopping period – with new deals starting as often as every five minutes – Prime members will find curated Spotlight Deals beginning at 6pm PT / 9pm ET.

Below is a Prime Day deal sneak peek.

Customers can save 50% on Amazon Echo, only $89.99, $15 on Echo Dot, only $34.99, $30 on Kindle Paperwhite, only $89.99, and save $40 on Fire HD 8 Kids Edition, only $89.99.

The Fire 7, Amazon’s best-selling tablet, will is only $29.99 during the event.

Prime members who haven’t yet tried Amazon Music Unlimited can add four months of the full catalog streaming service for just $0.99 when buying Echo devices, Fire TV streaming media players or Fire tablets. You can also save $75 on Echo Show and Arlo Security Camera bundle, or save 30% on Echo Dot and TP-Link Smart Plug bundle.

Starting at 6pm PT / 9pm ET members can visit to shop top TV deals. TV deals will run at various times throughout the 30-hour shopping period.

Select TV deals include the newly released Element 55-inch 4K Ultra HD smart LED TV – Amazon Fire TV Edition, only $399.99; 25% off select TCL smart TVs, starting at $119.99 for a 28-inch; 32-inch 720p TCL TV, only $99.99; 40-inch 1080p TCL TV, only $199.99; 55-inch premium brand 4K smart LED TV, only $599.99; and you can get 15% back on select Samsung TVs, audio and more on Prime Day with an Amazon Prime credit card.

There will also be a $50 price-cut on the August Smart Lock, and the Echo Dot and Sony XB10 bundle will be under $70. Customers can save “big” on Sony’s XB950B1 Extra Bass Wireless Headphones, or 45% on Libratone One Click portable Bluetooth speakers. There will also be up to 50% savings on select video games, consoles and accessories; as well as up to 40% off on PC gaming laptops, desktops and accessories.

You can save 30% on RepRap Guru 3D Printer; 50% on two-pack of Tile Slim Phone Finders; save on Game of Thrones: The Complete Seasons 1-6 + Digital HD [Blu-ray]; 40-50% on Prime Exclusive clothing, handbags and more; 30% on select clothing, shoes and more for men, women, kids and baby; up to 70% on select Samsonite two-piece spinner sets; 40% on select furniture, mattresses and rugs; 20% on nursery essentials; $100 on the Bissell Multi Reach Cordless Stick Vacuum; 40% on Radio Flyer, Crayola, K’NEX and more; 30% on select Under Armour training gear; 30% on select adidas apparel; 50% on select Callaway Golf products; 30% on the Sportstuff 1030 Adventure Stand Up Paddleboard with accessories and save 25% or more on AmazonBasics – from office products to outdoor gear.

Thousands of small businesses and entrepreneurs on Amazon from around the world are participating in Prime Day by offering products at the lowest prices of the year. In fact, more than 40 percent of all Lightning Deals will come from small businesses and entrepreneurs this year.

Some of these deals include more than 30% on Furbo Dog Camera with Interactive Treat Tossing, 20% on Jackery Bolt 10050 External Battery Pack;  25% on Salt and Pepper Grinder Set from Willow & Everett; 20% on 6-Pack of Assorted Natural Chewing Gum from Simply Gum; 35% on Mo+M Designer Cotton Baby Carrier from Mother’s on the Move; 20% on 12-month Banner Cutout from Handmade Artisan Confetti Momma; and 20% off handmade from Kahili Creations.

New customers get $10 off their first Prime Now order and $10 off their next order using promotional code 10PRIMEDAY.