Fender Play is the latest tool in the company’s workbench to get more future musicians on the path to their dreams. A new online suite was created by Fender called “Fender Play,” giving users everything they need to learn the guitar, and start playing on their own. After signing up for Fender Play, users will answer a variety of questions, all designed to customize the courses and guides to your tastes. You will pick a preferred instrument and genre, including rock, pop, folk, country and blues. These individual responses guide the creation of a comprehensive, customized curriculum comprised of personal “learning paths,” which are designed to keep you engaged, progressing, and coming back for more.
Courses in these paths focus on a song-based method, teaching foundational core techniques and riffs alongside lessons for recognizable hits from music’s most-esteemed artists and bands, such as U2, Shawn Mendes, The Rolling Stones, Foo Fighters, Meghan Trainor, Carrie Underwood and more. The program boasts a vast catalog of hundreds of songs arranged specifically for players at various skill levels.
“Ninety percent of people who pick up the guitar will drop out after one year, and we see Fender Play as a solution to that challenge,” said Ethan Kaplan, General Manager Fender Digital. “Our intuitive platform, whether used on its own or as a practice supplement to in-person lessons, allows first time players and beginners to get started. It allows them to learn when and how they want in a digital setting with superior production and accuracy far surpassing your average online lesson video. This is a pinnacle step for Fender Digital as we continue our progression from analog to digital, linking the offline and online experience of playing, while maintaining over 70 years of guitar history.”
The curriculum was created with a panel of educational advisors from prestigious music programs, such as the Thornton School of Music at University of Southern California in Los Angeles and Musicians Institute in Hollywood. The company states that intensive research and user testing helped Fender, and its team of instructors, hone in on the ideal learning process and techniques. Those techniques include a progressive new micro-learning strategy designed to keep beginners engaged and focused. On an ongoing basis, PhDs and instructors from these institutions diligently oversee the creation of lessons, implement research-based pedagogy and apply solid instructional design to effectively promote muscle memory and retention.
Fender Play allows users to choose the instruments, songs and genre they want to learn, putting them in control of their musical journey. Users will be able to track their progress, evolution and development in real-time using the tools provided. Users see their progression and milestones through a user-friendly dashboard, and study with a proprietary custom video player that shows chord diagrams on the lesson screen.
New players can sign up for a free, 30-day trial at play.fender.com, and can cancel anytime or continue their journey for $19.99 (USD) per month. Fender Play is launching in the United States, United Kingdom and Canada, but can be accessed globally in English.