While “Despicable Me 3” and “Baby Driver” were battling it out at the box-office this weekend, Jeff Baena’s “The Little Hours” was selling out shows during its limited-release showings. The adult-comedy opened this weekend at New York’s Landmark Sunshine location and Los Angeles’ Arclight locations, and grossed an impressive $61,560. This ranks as this weekend’s highest per screen average ($30,780), and also one of the top limited theatrical openings of the year so far. The film marks the first theatrical release from the new studio Gunpowder & Sky.
The story is loosely based on a section of Boccaccio’s The Decameron and was filmed on location in Tuscany. “The Little Hours” centers on the story of a young servant fleeing from his master and taking refuge at a convent full of emotionally and sexually frustrated nuns. The all-star comedic cast is headlined by Alison Brie, Dave Franco, Kate Micucci, Aubrey Plaza, John C. Reilly and Molly Shannon. Co-stars include Fred Armisen, Jemima Kirke, Nick Offerman, Adam Pally and Lauren Weedman, among others.
The film was a hit when it premiered at the 2017 Sundance Film Festival, and was produced by Aubrey Plaza (her producerial debut) alongside Liz Destro. Bow and Arrow executive produced and financed the film. The comedy received widespread praise from critics with a “certified fresh” status and is certainly one that you should check-out when it expands to more theaters. The film also benefited from a few viral marketing stunts, including a Red Band trailer that was viewed by millions, and a somewhat controversial (but humorous) video of Aubrey Plaza smoking pot with progressive nuns. The film also had a robust publicity campaign, and the film also has a tremendous cast. The cast and crew have been promoting the film since its debut at Sundance, and all of that hard-work is beginning to payoff at the box-office.
“The Little Hours” will expand theatrically throughout the summer, so be sure to check your local-listings. The film will be on more than 30 screens next weekend and over 75 theaters in the top 20 markets by July 14th.