Television

‘Pretty Little Liars’ Series Finale sets 2017 Social-Media Records

No one tops the PLLArmy

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For almost a decade, the social-media team over at Freeform’s “Pretty Little Liars” have been the best in the business. In true #gAmeover fashion, the crew went out on top (in both ratings and social-media KPIs). The highly anticipated series’ finale hit a one-year high in Total Viewers (1.4 million) and an 18-month high in Adults 18-49 and Women 18-49. Those numbers are since 6/21/16 and 1/26/16 respectively. That ranks the show as Tuesday’s number-one cable telecast in the target Women demographic, and one hell of a social-media powerhouse. The finale once again dominated Twitter, generating 1.7 million tweets globally to rank as the number-one most tweeted TV episode of 2017 to date.

This wasn’t just a win on Twitter, the social-media team (and the #PLLarmy) made “Pretty Little Liars” the number-one topic of the day across all key social media platforms, this was including the catch-up marathon and through the ‘pins and needles’ finale which amassed 4.9 million social engagements. That’s nearly quadruple the engagements generated by any other TV network or program yesterday.

Also impressive, “Pretty Little Liars” was mentioned 2M times across the platforms yesterday. That’s more mentions than the latest season finales for AMC’s “The Walking Dead” (716,000 on 4/2/17) and HBO’s “Game of Thrones” (1.7 million on 6/26/16). It’s even 24x more mentions than any other TV program on that day. For the 2016/17 season to date (Oct. 2016-May 2017), “Pretty Little Liars” continues to be the number-one most social TV series with 213 million engagements, 64% higher than AMC’s “The Walking Dead” (130 million).

The final season of “Pretty Little Liars” (4/18/17–6/27/17) amassed 62.5 million social engagements overall to date, 11% more than any TV network on an overall level and 100% more engagements than the number-two TV program “America’s Got Talent” (31.2 million) and 130% more engagements than HBO’s “Game of Thrones” generated throughout its most recent season (26.7 million). “Pretty Little Liars” was the most talked about program throughout its season, generating 5.6 million social mentions, 28% more than the No. 2 TV show CBS’ “Survivor” (4.4 million).

During the most recent complete 2015/16 TV season, “Pretty Little Liars” was once again the No. 1 most social scripted TV series with over 270 million Total Engagements across Facebook, Instagram, Tumblr and Twitter, close to 100 million more than the No. 2 scripted TV series, AMC’s “The Walking Dead” (167.6 million).

For its final season “Pretty Little Liars” ranked as cable TV’s number-one scripted series in Adults 18-34, Women 18-34, Viewers 12-34 and Females 12-34, and was the number-two cable drama in Women 18-49. The series’ August 27, 2013, season finale remains the network’s number-one series telecast of all time in Total Viewers (5.1 million) and across all key target demographics: Adults 18-34 (2.2 million/3.3 rating), Women 18-34 (1.9 million/5.7 rating), Adults 18-49 (2.9 million/2.3 rating), Women 18-49 (2.4 million/3.8 rating), Viewers 12-34 (3.5 million/3.8 rating) and Females 12-34 (3.1 million/6.8 rating).

Tags : Freeform