Coty Professional announced today that ‘Game of Thrones’ actress Sophie Turner will serve as the company’s Global Brand Ambassador for Wella Professionals. The new partnership with Turner aims to inspire beauty enthusiasts and hair stylists to discover their true color through the power of transformation.
In a statement released today, Wella Professionals explained that the company “was keen on collaborating with a fresh face that would serve as an aspirational focus for the brand’s creative vision”. The company added, “Turner is the perfect muse, consistently pushing style boundaries. She makes fearless and bold hair color transformations, inspiring not only her fans but the larger community of beauty professionals.”
Turner released a statement as well, adding, “I’m honored to be named the face of Wella Professionals, an iconic beauty brand that encourages women like me to be bold in their choices.” Turner continued, “Working with them is a great creative collaboration because it gives life to my on-screen characters and allows me to express my personality off-screen, as well.”
In her first activity to kick off the partnership, Turner will appear in the brand’s North American summer/fall campaign for its EIMI styling line. Behind the scenes of the production shoot, Wella Professionals Global Artist, Sonya Dove, collaborated with Christian Wood on achieving a modern, youthful style for the campaign. Turner will also bring Wella Professionals’ signature styles to life via the red carpet and has already worn looks featuring EIMI products at several appearances in early 2017.
“We are thrilled to announce Sophie as Wella Professionals Global Ambassador,” remarked Laura Simpson, Chief Marketing Officer Coty Professional Beauty. “She’s an exceptionally talented artist who represents a generation of women which like to express themselves by wearing premium-looking, sophisticated hair color. Exceptional hair color results are only possible in the salon and using the best products and services, something which Wella Professionals proudly offers Sophie as well as millions of women and men around the world,” she concluded.
In her new role as Global Brand Ambassador, Turner will help the brand launch new product innovations via multi-faceted public relations campaigns and appear in Global marketing, print and digital advertising, in-store displays, and social media content commencing July 2017.