Taylor Swift is coming back to the popular world of online music-streaming, though you could say that the timing is a little too coincidental. Swift will be bringing back her music to Spotify and other online music-streaming services at midnight on Friday, which just so happens to be the same time that Katy Perry is releasing her new album. Bad Blood or not, Swift fans should be over the moon for the new announcement.
Swift announced the news to her followers on Instagram via her official fan account called Taylor Nation. It didn’t take long for Swift’s people to confirm the news to other outlets, including Billboard. In a statement Swift says, “In celebration of 1989 selling over 10 million albums worldwide and the RIAA’s 100 million song certification announcement, Taylor wants to thank her fans by making her entire back catalog available to all streaming services tonight at midnight.” Swift’s music has been missing from streaming services since 2014, the same time that Swift released her popular 1989 album. Swift pulled her music from sites like Spotify, but then allowed Apple Music the exclusive streaming rights to the album. Soon Swifties using Spotify Tidal, Pandora, Amazon, and other popular streaming services will get able to listen to all five studio albums.
While Taylor Swift may have gone dark on the music scene this year (rumors are she is prepping for her next studio album) she has certainly been busy. Earlier this year Swift signed with DirecTV for the exclusive Taylor Swift NOW deal.
“Taylor Swift NOW puts unique content right in her fans’ hands whenever they want it,” said Brad Bentley, executive vice president, AT&T Entertainment Group at the time of the announcement. “This is exactly what we had in mind when we launched DIRECTV NOW – a video destination that’s TV your way. We’re excited to work with Taylor as we regularly add new and never-seen content to Taylor Swift NOW.” That Taylor Swift NOW deal is apparently one of many pieces of exclusive multi-year, multi-faceted deal that the company has made with the 10-time Grammy winner.