Roku announced the early release of AT&T’s new DIRECTV NOW service, which will be available on select Roku devices. Those devices include the Roku TV 4K models, the Roku Ultra, Roku Premiere+, Roku Premiere, Roku Express, Roku Express+, Roku Streaming Stick (model 3600R), Roku 4, Roku 3 and Roku 2 (model 4210).
Beginning today, users of supported Roku devices in the U.S. can now stream more than 120 live channels, as well as on demand, premium channels, popular shows, and hit movies through DIRECTV NOW on Roku. You also won’t need to sign an annual contract, and there is no credit check and no satellite dish required.
A one month free trial of DIRECTV NOW will be offered to Roku customers who don’t already have a DIRECTV NOW account. (After one month, customers will be auto-billed a minimum of $35/month – unless canceled.)
“Roku is a leader in streaming entertainment and millions of homes in the U.S. have Roku devices,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group. “DIRECTV NOW is about bringing customers entertainment their way, so launching on the Roku platform was an important part of our strategy.”
“AT&T’s robust DIRECTV NOW service is an incredible offer for our customers who expect premium streaming entertainment at a great value,” said Steve Shannon, general manager, content and services, at Roku. “Getting consumers to the content they want the most has always been our focus.”
The bundles being offered include:
Live a Little – $35 / month (60+ channels)
Just Right – $50 / month (80+ channels)
Go Big – $60 / month (100+ channels)
Gotta Have it – $70 / month (120+ channels)
DIRECTV NOW and the AT&T Unlimited Plus wireless plan also includes HBO.
To access DIRECTV NOW on a supported Roku device, customers can sign up online for DIRECTV NOW and then download the channel from the Roku Channel store. Within minutes of signing up, customers will have easy access to stream content over a U.S. internet connection on their Roku devices.